{"id":9914,"date":"2021-10-01T12:49:59","date_gmt":"2021-10-01T09:49:59","guid":{"rendered":"https:\/\/ppcseo.com\/?p=9914"},"modified":"2021-10-01T13:46:38","modified_gmt":"2021-10-01T10:46:38","slug":"izmenenija-razdela-potencialnyj-ohvat-v-nastrojkah-kampanii","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/izmenenija-razdela-potencialnyj-ohvat-v-nastrojkah-kampanii","title":{"rendered":"Changes to the &#8220;Potential Reach&#8221; section of Facebook Ads campaign settings"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/www.facebook.com\/business\/news\/update-to-our-pre-campaign-estimates\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">facebook.com<\/a>&nbsp;<\/p>\n\n\n\n<p>The &#8220;Potential Reach&#8221; section in Facebook Ads campaign settings will now be called &#8220;<strong>Estimated Audience Size.<\/strong>&#8221; It will not show a specific number of users to reach (for example, 15,000), but their possible range (12,000-18,000).<\/p>\n\n\n\n<p>At the same time, the basic principles of the section with the forecast will remain the same. The system will continue to estimate potential coverage based on:&nbsp;<\/p>\n\n\n\n<ul><li>targeting;&nbsp;<\/li><li>places of placement;&nbsp;<\/li><li>number of ad views in Facebook apps and services over the past 30 days, and others.<\/li><\/ul>\n\n\n\n<p>The new data display format is being used to predict campaign results for the day and estimate the number of people who might have interest.<\/p>\n\n\n\n<p>The update does not yet work in all Facebook Ads accounts and is being rolled out gradually.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 facebook.com&nbsp; The &#8220;Potential Reach&#8221; section in Facebook Ads campaign settings will now be called &#8220;Estimated Audience Size.&#8221; It will not show a specific number of users to reach (for example, 15,000), but their possible range (12,000-18,000). At the same time, the basic principles of the section with the forecast will remain the [&hellip;]","protected":false},"author":1,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Changes to the &quot;Potential Reach&quot; section of Facebook Ads campaign settings - PPCSEO<\/title>\n<meta name=\"description\" content=\"Facebook will show a more generalized estimate of reach, but the principles will remain the same. More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/izmenenija-razdela-potencialnyj-ohvat-v-nastrojkah-kampanii\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changes to the &quot;Potential Reach&quot; section of Facebook Ads campaign settings - PPCSEO\" \/>\n<meta property=\"og:description\" content=\"Facebook will show a more generalized estimate of reach, but the principles will remain the same. More useful information on the PPCSEO website. 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