{"id":9845,"date":"2021-09-30T09:44:40","date_gmt":"2021-09-30T06:44:40","guid":{"rendered":"https:\/\/ppcseo.com\/?p=9845"},"modified":"2021-09-30T12:18:48","modified_gmt":"2021-09-30T09:18:48","slug":"novyj-instrument-cross-media-reach-reporting-ot-google","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/novyj-instrument-cross-media-reach-reporting-ot-google","title":{"rendered":"Google&#8217;s new Cross-Media Reach Reporting tool"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/www.sostav.ru\/publication\/google-reach-planner-50573.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sostav.ru<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>A new tool became available for advertisers to evaluate the effectiveness of complex video campaigns<\/strong> \u2013 Cross-Media Reach Reporting (XMR). That&#8217;s because Mediascope data has been added to the TV ad planning tool Reach Planner, which can be combined with data from YouTube.<\/p>\n\n\n\n<p>With XMR you can find out:&nbsp;<\/p>\n\n\n\n<ul><li>the total reach that resulted from the placement, including YouTube&#8217;s incremental reach;&nbsp;<\/li><li>the reach per channel by age segment;&nbsp;<\/li><li>the number of views of the advertising message on TV and YouTube;&nbsp;<\/li><li>Cost per on-target reach for the campaign and separately for TV and YouTube.&nbsp;<\/li><\/ul>\n\n\n\n<p>The tool also <strong>shows whether the average frequency target <\/strong>for each platform and for the campaign as a whole has been reached and draws conclusions for future launches.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 sostav.ru&nbsp;&nbsp; A new tool became available for advertisers to evaluate the effectiveness of complex video campaigns \u2013 Cross-Media Reach Reporting (XMR). That&#8217;s because Mediascope data has been added to the TV ad planning tool Reach Planner, which can be combined with data from YouTube. With XMR you can find out:&nbsp; the total [&hellip;]","protected":false},"author":1,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google&#039;s new Cross-Media Reach Reporting tool - PPCSEO<\/title>\n<meta name=\"description\" content=\"It will be launched to evaluate the results of cross-channel campaign. More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/novyj-instrument-cross-media-reach-reporting-ot-google\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s new Cross-Media Reach Reporting tool - PPCSEO\" \/>\n<meta property=\"og:description\" content=\"It will be launched to evaluate the results of cross-channel campaign. More useful information on the PPCSEO website. Come in!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ppcseo.com\/en\/news\/novyj-instrument-cross-media-reach-reporting-ot-google\" \/>\n<meta property=\"og:site_name\" content=\"PPCSEO\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-30T06:44:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-30T09:18:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/06\/08-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin_ppcseo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_ppcseo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ppcseo.com\/en\/news\/novyj-instrument-cross-media-reach-reporting-ot-google\",\"url\":\"https:\/\/ppcseo.com\/en\/news\/novyj-instrument-cross-media-reach-reporting-ot-google\",\"name\":\"Google's new Cross-Media Reach Reporting tool - PPCSEO\",\"isPartOf\":{\"@id\":\"https:\/\/ppcseo.com\/#website\"},\"datePublished\":\"2021-09-30T06:44:40+00:00\",\"dateModified\":\"2021-09-30T09:18:48+00:00\",\"author\":{\"@id\":\"https:\/\/ppcseo.com\/#\/schema\/person\/7b57b38d83726014a4732bc5c8d932d9\"},\"description\":\"It will be launched to evaluate the results of cross-channel campaign. More useful information on the PPCSEO website. Come in!\",\"breadcrumb\":{\"@id\":\"https:\/\/ppcseo.com\/en\/news\/novyj-instrument-cross-media-reach-reporting-ot-google#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ppcseo.com\/en\/news\/novyj-instrument-cross-media-reach-reporting-ot-google\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ppcseo.com\/en\/news\/novyj-instrument-cross-media-reach-reporting-ot-google#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\/\/dev.ppcseo.com\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google&#8217;s new Cross-Media Reach Reporting tool\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ppcseo.com\/#website\",\"url\":\"https:\/\/ppcseo.com\/\",\"name\":\"PPCSEO\",\"description\":\"PPCSEO.com \u2014 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u043e\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 \u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043e SEO-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ppcseo.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ppcseo.com\/#\/schema\/person\/7b57b38d83726014a4732bc5c8d932d9\",\"name\":\"admin_ppcseo\",\"sameAs\":[\"https:\/\/ppcseo.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google's new Cross-Media Reach Reporting tool - PPCSEO","description":"It will be launched to evaluate the results of cross-channel campaign. More useful information on the PPCSEO website. Come in!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ppcseo.com\/en\/news\/novyj-instrument-cross-media-reach-reporting-ot-google","og_locale":"en_US","og_type":"article","og_title":"Google's new Cross-Media Reach Reporting tool - PPCSEO","og_description":"It will be launched to evaluate the results of cross-channel campaign. More useful information on the PPCSEO website. Come in!","og_url":"https:\/\/ppcseo.com\/en\/news\/novyj-instrument-cross-media-reach-reporting-ot-google","og_site_name":"PPCSEO","article_published_time":"2021-09-30T06:44:40+00:00","article_modified_time":"2021-09-30T09:18:48+00:00","og_image":[{"width":1920,"height":450,"url":"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/06\/08-1.jpg","type":"image\/jpeg"}],"author":"admin_ppcseo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin_ppcseo","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ppcseo.com\/en\/news\/novyj-instrument-cross-media-reach-reporting-ot-google","url":"https:\/\/ppcseo.com\/en\/news\/novyj-instrument-cross-media-reach-reporting-ot-google","name":"Google's new Cross-Media Reach Reporting tool - PPCSEO","isPartOf":{"@id":"https:\/\/ppcseo.com\/#website"},"datePublished":"2021-09-30T06:44:40+00:00","dateModified":"2021-09-30T09:18:48+00:00","author":{"@id":"https:\/\/ppcseo.com\/#\/schema\/person\/7b57b38d83726014a4732bc5c8d932d9"},"description":"It will be launched to evaluate the results of cross-channel campaign. More useful information on the PPCSEO website. Come in!","breadcrumb":{"@id":"https:\/\/ppcseo.com\/en\/news\/novyj-instrument-cross-media-reach-reporting-ot-google#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ppcseo.com\/en\/news\/novyj-instrument-cross-media-reach-reporting-ot-google"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ppcseo.com\/en\/news\/novyj-instrument-cross-media-reach-reporting-ot-google#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/dev.ppcseo.com\/en"},{"@type":"ListItem","position":2,"name":"Google&#8217;s new Cross-Media Reach Reporting tool"}]},{"@type":"WebSite","@id":"https:\/\/ppcseo.com\/#website","url":"https:\/\/ppcseo.com\/","name":"PPCSEO","description":"PPCSEO.com \u2014 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u043e\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 \u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043e SEO-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ppcseo.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ppcseo.com\/#\/schema\/person\/7b57b38d83726014a4732bc5c8d932d9","name":"admin_ppcseo","sameAs":["https:\/\/ppcseo.com"]}]}},"_links":{"self":[{"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/posts\/9845"}],"collection":[{"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/comments?post=9845"}],"version-history":[{"count":1,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/posts\/9845\/revisions"}],"predecessor-version":[{"id":9850,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/posts\/9845\/revisions\/9850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/media\/3947"}],"wp:attachment":[{"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/media?parent=9845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/categories?post=9845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/tags?post=9845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}