{"id":7833,"date":"2021-08-16T11:16:01","date_gmt":"2021-08-16T08:16:01","guid":{"rendered":"https:\/\/ppcseo.com\/?p=7833"},"modified":"2021-08-16T11:34:30","modified_gmt":"2021-08-16T08:34:30","slug":"novyj-podhod-k-personalizirovannoj-reklame-ot-facebook","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/novyj-podhod-k-personalizirovannoj-reklame-ot-facebook","title":{"rendered":"A new approach to personalized advertising from Facebook"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/about.fb.com\/news\/2021\/08\/privacy-enhancing-technologies-and-ads\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">about.fb.com<\/a><\/p>\n\n\n\n<p>Facebook is developing a new approach to personalized advertising. It is based on <strong>Privacy Enhancing Technologies <\/strong>(PET). There are several of these technologies.<\/p>\n\n\n\n<p>For example, <strong>Secure multi-party<\/strong> computation (MPC) will allow two or more organizations to work together, limiting the information that each party can receive. At all stages of obtaining this information \u2013 transmission, storage and use \u2013 the data will be encrypted.<\/p>\n\n\n\n<p>Last year, Facebook began testing its <strong>MPC-based<\/strong> Private Lift Measurement solution. The goal is for advertisers to measure the effectiveness of an ad. PLM will be available to all advertisers in 2022.<\/p>\n\n\n\n<p>In addition, Facebook has opened the source for its <strong>Private Computation Solutions<\/strong> platform. Anyone in the industry can now develop MPC-based performance measurement products.<\/p>\n\n\n\n<p>The possibilities of using &#8220;<strong>On-device learning<\/strong>&#8220;, a technology that can improve user interaction with advertising, are being studied. The innovation is that this is done by processing data directly on his device instead of sending it to the cloud.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 about.fb.com Facebook is developing a new approach to personalized advertising. It is based on Privacy Enhancing Technologies (PET). There are several of these technologies. For example, Secure multi-party computation (MPC) will allow two or more organizations to work together, limiting the information that each party can receive. At all stages of obtaining [&hellip;]","protected":false},"author":1,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A new approach to personalized advertising from Facebook - PPCSEO<\/title>\n<meta name=\"description\" content=\"New technologies will reduce the amount of processed data in order to protect the personal data of users. More useful information on the PPCSEO website. 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