{"id":7600,"date":"2021-08-11T14:51:22","date_gmt":"2021-08-11T11:51:22","guid":{"rendered":"https:\/\/ppcseo.com\/?p=7600"},"modified":"2021-08-11T15:33:57","modified_gmt":"2021-08-11T12:33:57","slug":"vyshli-novye-reshenija-dlja-avtomaticheskogo-naznachenija-stavok","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/vyshli-novye-reshenija-dlja-avtomaticheskogo-naznachenija-stavok","title":{"rendered":"New Auto Bidding Solutions for Display &#038; Video 360 Released"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/whats-new-with-automated-bidding-in-display-video-360\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">blog.google<\/a>&nbsp;<\/p>\n\n\n\n<p>In the new Display &amp; Video 360 interface, three changes are recorded at once.<\/p>\n\n\n\n<ol><li>Customizing <strong>Floodlight <\/strong>activities, formerly known as pixels, is now easier. Now they can be selected from the proposed list and assigned their own weight to each action. For example, if you assign the highest weight to purchases with a high check, then ad serving will be aimed not at the number of transactions, but at increasing revenue.<\/li><li>&nbsp;Also, in Display &amp; Video 360 you can pay only for displays <strong>in the visible area<\/strong> of \u200b\u200bthe screen. A display ad is considered displayed in the visible area of \u200b\u200bthe screen if at least 50% of its area has been displayed on the screen for a second. And a video ad \u2013 if when playing it at least 50% of its area was displayed on the screen for 2 seconds.<\/li><li>A new <strong>Bidding Insights report<\/strong> has been released. It allows you to see the <strong>average cost <\/strong>per thousand impressions (CPM) that are more likely to result in a conversion or click. The goal is to help you understand how automated bidding increases bids for high-margin impressions. Bidding Insights also shows <strong>the actual number of impressions<\/strong> that are most likely to lead to the goal. Statistics are available after 7 days of active ad campaigns.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"The source \u2013 blog.google&nbsp; In the new Display &amp; Video 360 interface, three changes are recorded at once. Customizing Floodlight activities, formerly known as pixels, is now easier. Now they can be selected from the proposed list and assigned their own weight to each action. For example, if you assign the highest weight to purchases [&hellip;]","protected":false},"author":1,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Auto Bidding Solutions for Display &amp; Video 360 Released - PPCSEO<\/title>\n<meta name=\"description\" content=\"You can now assign weight to Floodlight activities, pay for viewable impressions only, and analyze bid statistics in the Bidding Insights report. More useful information on the PPCSEO website. 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Come in!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ppcseo.com\/en\/news\/vyshli-novye-reshenija-dlja-avtomaticheskogo-naznachenija-stavok\" \/>\n<meta property=\"og:site_name\" content=\"PPCSEO\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-11T11:51:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-11T12:33:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/06\/08-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin_ppcseo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_ppcseo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ppcseo.com\/en\/news\/vyshli-novye-reshenija-dlja-avtomaticheskogo-naznachenija-stavok\",\"url\":\"https:\/\/ppcseo.com\/en\/news\/vyshli-novye-reshenija-dlja-avtomaticheskogo-naznachenija-stavok\",\"name\":\"New Auto Bidding Solutions for Display & Video 360 Released - PPCSEO\",\"isPartOf\":{\"@id\":\"https:\/\/ppcseo.com\/#website\"},\"datePublished\":\"2021-08-11T11:51:22+00:00\",\"dateModified\":\"2021-08-11T12:33:57+00:00\",\"author\":{\"@id\":\"https:\/\/ppcseo.com\/#\/schema\/person\/7b57b38d83726014a4732bc5c8d932d9\"},\"description\":\"You can now assign weight to Floodlight activities, pay for viewable impressions only, and analyze bid statistics in the Bidding Insights report. 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