{"id":7544,"date":"2021-08-10T13:11:27","date_gmt":"2021-08-10T10:11:27","guid":{"rendered":"https:\/\/ppcseo.com\/?p=7544"},"modified":"2021-08-10T13:23:42","modified_gmt":"2021-08-10T10:23:42","slug":"obnovilis-modeli-atribucii-v-google-ads","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/obnovilis-modeli-atribucii-v-google-ads","title":{"rendered":"Updated attribution models in Google Ads"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/11010970\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support.google.com<\/a><\/p>\n\n\n\n<p>Attribution models now include YouTubes and display ads. The ability to do this clarifies how users are converting.<\/p>\n\n\n\n<p>When selecting data-driven attribution, the system evaluates how important ad clicks and engaged YouTube video views were in achieving conversions.<\/p>\n\n\n\n<p>Interested viewing is considered to be the sequence \u201cviewing an advertisement \u2013 viewing video content \u2013 going to the advertiser&#8217;s website\u201d.<\/p>\n\n\n\n<p>In addition, Google Ads added YouTube and Display Ads to its Model Comparison and other attribution reports. Advertisers can now see the impact on conversions for search ads, YouTube ads, and display ads in a single report.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 support.google.com Attribution models now include YouTubes and display ads. The ability to do this clarifies how users are converting. When selecting data-driven attribution, the system evaluates how important ad clicks and engaged YouTube video views were in achieving conversions. Interested viewing is considered to be the sequence \u201cviewing an advertisement \u2013 viewing [&hellip;]","protected":false},"author":1,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Updated attribution models in Google Ads - PPCSEO<\/title>\n<meta name=\"description\" content=\"All attribution models have been updated in Google Ads, except for last click attribution. More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/obnovilis-modeli-atribucii-v-google-ads\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Updated attribution models in Google Ads - PPCSEO\" \/>\n<meta property=\"og:description\" content=\"All attribution models have been updated in Google Ads, except for last click attribution. More useful information on the PPCSEO website. 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