{"id":6065,"date":"2021-07-27T10:45:17","date_gmt":"2021-07-27T07:45:17","guid":{"rendered":"https:\/\/ppcseo.com\/?p=6065"},"modified":"2021-08-03T16:47:26","modified_gmt":"2021-08-03T13:47:26","slug":"zapushhen-google-spam-links-update","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/zapushhen-google-spam-links-update","title":{"rendered":"Google Spam Links Update launched"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/07\/link-tagging-and-link-spam-update\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">developers.google.com<\/a><\/p>\n\n\n\n<p>Today Google started rolling out an update aimed at fighting link spam. The process will take about 14 days.<\/p>\n\n\n\n<p>Google employees gave site owners three important tips to avoid problems:<\/p>\n\n\n\n<ul><li>affiliate links were advised to set <strong>rel = &#8220;sponsored&#8221;<\/strong>, whether the links were created manually or dynamically;<\/li><li>it is advisable to mark guest posts with <strong>rel<\/strong> attributes (probably, we are talking about sponsored or nofollow);<\/li><li>It is important for site owners to follow Google&#8217;s guidelines for links, both inbound and outbound. Both the recipient of the link and the donor can be subject to automatic and manual measures.<\/li><\/ul>\n\n\n\n<p>It is expected that the new update will become more effective in combating link spam: it will be easier to identify and neutralize (for clarification, Google uses the word &#8220;nullifying&#8221;). It is not yet known which languages \u200b\u200bit will cover. But sites that send out link spam will notice the change in search results.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 developers.google.com Today Google started rolling out an update aimed at fighting link spam. The process will take about 14 days. Google employees gave site owners three important tips to avoid problems: affiliate links were advised to set rel = &#8220;sponsored&#8221;, whether the links were created manually or dynamically;it is advisable to mark [&hellip;]","protected":false},"author":1,"featured_media":3950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Spam Links Update launched - PPCSEO<\/title>\n<meta name=\"description\" content=\"It will last for about two weeks. The process will take about 14 days. More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/zapushhen-google-spam-links-update\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Spam Links Update launched - PPCSEO\" \/>\n<meta property=\"og:description\" content=\"It will last for about two weeks. The process will take about 14 days. More useful information on the PPCSEO website. Come in!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ppcseo.com\/en\/news\/zapushhen-google-spam-links-update\" \/>\n<meta property=\"og:site_name\" content=\"PPCSEO\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-27T07:45:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-03T13:47:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/06\/01_8949.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin_ppcseo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_ppcseo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ppcseo.com\/en\/news\/zapushhen-google-spam-links-update\",\"url\":\"https:\/\/ppcseo.com\/en\/news\/zapushhen-google-spam-links-update\",\"name\":\"Google Spam Links Update launched - PPCSEO\",\"isPartOf\":{\"@id\":\"https:\/\/ppcseo.com\/#website\"},\"datePublished\":\"2021-07-27T07:45:17+00:00\",\"dateModified\":\"2021-08-03T13:47:26+00:00\",\"author\":{\"@id\":\"https:\/\/ppcseo.com\/#\/schema\/person\/7b57b38d83726014a4732bc5c8d932d9\"},\"description\":\"It will last for about two weeks. 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