{"id":4637,"date":"2021-06-30T10:45:36","date_gmt":"2021-06-30T07:45:36","guid":{"rendered":"https:\/\/ppcseo.com\/?p=4637"},"modified":"2021-08-03T13:21:21","modified_gmt":"2021-08-03T10:21:21","slug":"v-google-ads-pojavilis-novye-opcii-massovogo-izmenenia","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/v-google-ads-pojavilis-novye-opcii-massovogo-izmenenia","title":{"rendered":"Google Ads has new bulk change options"},"content":{"rendered":"\n

The source \u2013 support.google.com<\/a><\/p>\n\n\n\n

In Google Ads and Google Ads Editor, you can now massively change the match type for keys with a modifier. This will help simplify the management of your ad campaigns. You need to convert keywords with a modifier to a different type of match.<\/p>\n\n\n\n

From the end of July, advertisers will not be able to generate new broad match modifier keys. However, existing keys with a modifier will continue to work.<\/p>\n\n\n\n

Google offered tools like this to adapt to this change:<\/p>\n\n\n\n

  1. Use the “Remove duplicate keywords” recommendation on the recommendation page. This will highlight duplicate modifier keywords if the keyword is already used in a phrase match in the same ad group.<\/li>
  2. To make it easier to change the match type for keywords with a modifier, you can use the new bulk edit options in Google Ads and Google Ads Editor. You can learn more about these options in the Google Ads Help Center.<\/li>
  3. When changing the match type, the keyword with the modifier will be deleted, and a new keyword with the specified match type will be created instead. Even after deleting a key with a modifier, statistics on it can be viewed, but the statistics of a new key with the selected match type will be collected again.<\/li><\/ol>\n\n\n\n

    Google recommendations to help experts:<\/p>\n\n\n\n

    • track efficiency, and, if necessary, change the budget (in any case, traffic may fluctuate at first);<\/li>
    • check the recommendation page regularly. The Add New Keywords recommendation can help maintain your keyword reach;<\/li>
    • use broad match with smart bidding. This will allow you to reach even more relevant search queries without compromising performance.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"The source \u2013 support.google.com In Google Ads and Google Ads Editor, you can now massively change the match type for keys with a modifier. This will help simplify the management of your ad campaigns. You need to convert keywords with a modifier to a different type of match. From the end of July, advertisers will […]","protected":false},"author":1,"featured_media":3946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"\nGoogle Ads has new bulk change options - PPCSEO<\/title>\n<meta name=\"description\" content=\"Since phrasal matching has included broad match modifier behavior as of February 2021, Google recommends concatenating duplicate keys. 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