{"id":2942,"date":"2021-05-28T12:16:53","date_gmt":"2021-05-28T09:16:53","guid":{"rendered":"https:\/\/ppcseo.com\/?p=2942"},"modified":"2021-08-03T10:57:14","modified_gmt":"2021-08-03T07:57:14","slug":"v-metrike-stala-dostupna-skvoznaja-analityka","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/v-metrike-stala-dostupna-skvoznaja-analityka","title":{"rendered":"End-to-end analytics became available in Metrica"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/yandex.ru\/blog\/metrika\/end-to-end-metrika\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">yandex.ru<\/a><\/p>\n\n\n\n<p>End-to-end analytics allows you to link requests from the site with paid orders from CRM. Now you can configure it directly in Yandex-Metrica. This makes it easier to assess the impact of online advertising across different channels on actual sales.<\/p>\n\n\n\n<p>Tasks solved by end-to-end analytics based on Metrica:<\/p>\n\n\n\n<ul><li>comparison of the payback of all advertising systems;<\/li><li>search for profitable and unprofitable advertising settings with detail;<\/li><li>allocation of advertising budget based on accurate ROI data.<\/li><\/ul>\n\n\n\n<p>You can connect absolutely any CRM to Metrica. In addition to the common Bitrix24 and 1C, both self-written options and site management systems like WordPress are suitable.<\/p>\n\n\n\n<p>You can use this tool for free in the Metrica interface. There are already ready-made integrations for Direct, Market, Google Ads and Facebook, and now a connector for amoCRM will appear. As for other CRM systems, their data can be connected via API.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">Working with end-to-end analytics reports<\/h3>\n\n\n\n<p>To compare the payback and effectiveness of advertising channels, Metrica has two analytical tools.<\/p>\n\n\n\n<ol><li>The assessment method is selected in the Sources, Costs and ROI report: ROI is the return on investment ratio, and RRR is the share of advertising costs. They are equivalent to assess ROI.<\/li><\/ol>\n\n\n\n<p>Based on these indicators, you can decide which ads should be optimized, where to invest more or stop altogether.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"296\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/izobrazhenie-k-novosti-pro-analitiku-metriki-1-1024x296.png\" alt=\"Image 1 to news End-to-end analytics became available in Metrika\" class=\"wp-image-2924\" title=\"Sources, costs and ROI. End-to-end analytics has become available in Metrica.\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/izobrazhenie-k-novosti-pro-analitiku-metriki-1-1024x296.png 1024w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/izobrazhenie-k-novosti-pro-analitiku-metriki-1-300x87.png 300w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/izobrazhenie-k-novosti-pro-analitiku-metriki-1-768x222.png 768w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/izobrazhenie-k-novosti-pro-analitiku-metriki-1.png 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>2. The &#8220;Sources of Orders&#8221; report helps to study the work of each advertising channel. This provides insight into how to increase sales.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"279\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/izobrazhenie-k-novosti-pro-analitiku-metriki-2-1024x279.png\" alt=\"Image 2 for news End-to-end analytics became available in Metrika\" class=\"wp-image-2927\" title=\"Source of orders. End-to-end analytics became available in Metrica\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/izobrazhenie-k-novosti-pro-analitiku-metriki-2-1024x279.png 1024w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/izobrazhenie-k-novosti-pro-analitiku-metriki-2-300x82.png 300w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/izobrazhenie-k-novosti-pro-analitiku-metriki-2-768x210.png 768w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/izobrazhenie-k-novosti-pro-analitiku-metriki-2.png 1495w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>By comparing &#8220;Conversion to order&#8221; and &#8220;Conversion to purchase&#8221;, you can understand which stage of the funnel should be worked with first. It&#8217;s also worth seeing if the average bill differs depending on the channel.<\/p>\n\n\n\n<p>It is important to exclude unpaid or test orders from the statistics. In Metrica, you can see their number for each group of orders.<\/p>\n\n\n\n<p>To get end-to-end analytics reports, you need to connect your CRM to Metrica and set up the transfer of data on advertising costs. More on this in the <a href=\"https:\/\/yandex.ru\/blog\/metrika\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Metrica blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 yandex.ru End-to-end analytics allows you to link requests from the site with paid orders from CRM. Now you can configure it directly in Yandex-Metrica. This makes it easier to assess the impact of online advertising across different channels on actual sales. Tasks solved by end-to-end analytics based on Metrica: comparison of the [&hellip;]","protected":false},"author":1,"featured_media":1422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>End-to-end analytics available in Metrica<\/title>\n<meta name=\"description\" content=\"It is now easy to compare the ROI of advertising channels. More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/v-metrike-stala-dostupna-skvoznaja-analityka\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"End-to-end analytics available in Metrica\" \/>\n<meta property=\"og:description\" content=\"It is now easy to compare the ROI of advertising channels. More useful information on the PPCSEO website. Come in!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ppcseo.com\/en\/news\/v-metrike-stala-dostupna-skvoznaja-analityka\" \/>\n<meta property=\"og:site_name\" content=\"PPCSEO\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-28T09:16:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-03T07:57:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/04\/06-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin_ppcseo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_ppcseo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ppcseo.com\/en\/news\/v-metrike-stala-dostupna-skvoznaja-analityka\",\"url\":\"https:\/\/ppcseo.com\/en\/news\/v-metrike-stala-dostupna-skvoznaja-analityka\",\"name\":\"End-to-end analytics available in Metrica\",\"isPartOf\":{\"@id\":\"https:\/\/ppcseo.com\/#website\"},\"datePublished\":\"2021-05-28T09:16:53+00:00\",\"dateModified\":\"2021-08-03T07:57:14+00:00\",\"author\":{\"@id\":\"https:\/\/ppcseo.com\/#\/schema\/person\/7b57b38d83726014a4732bc5c8d932d9\"},\"description\":\"It is now easy to compare the ROI of advertising channels. More useful information on the PPCSEO website. Come in!\",\"breadcrumb\":{\"@id\":\"https:\/\/ppcseo.com\/en\/news\/v-metrike-stala-dostupna-skvoznaja-analityka#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ppcseo.com\/en\/news\/v-metrike-stala-dostupna-skvoznaja-analityka\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ppcseo.com\/en\/news\/v-metrike-stala-dostupna-skvoznaja-analityka#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\/\/dev.ppcseo.com\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"End-to-end analytics became available in Metrica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ppcseo.com\/#website\",\"url\":\"https:\/\/ppcseo.com\/\",\"name\":\"PPCSEO\",\"description\":\"PPCSEO.com \u2014 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u043e\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 \u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043e SEO-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ppcseo.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ppcseo.com\/#\/schema\/person\/7b57b38d83726014a4732bc5c8d932d9\",\"name\":\"admin_ppcseo\",\"sameAs\":[\"https:\/\/ppcseo.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"End-to-end analytics available in Metrica","description":"It is now easy to compare the ROI of advertising channels. More useful information on the PPCSEO website. Come in!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ppcseo.com\/en\/news\/v-metrike-stala-dostupna-skvoznaja-analityka","og_locale":"en_US","og_type":"article","og_title":"End-to-end analytics available in Metrica","og_description":"It is now easy to compare the ROI of advertising channels. More useful information on the PPCSEO website. Come in!","og_url":"https:\/\/ppcseo.com\/en\/news\/v-metrike-stala-dostupna-skvoznaja-analityka","og_site_name":"PPCSEO","article_published_time":"2021-05-28T09:16:53+00:00","article_modified_time":"2021-08-03T07:57:14+00:00","og_image":[{"width":1920,"height":450,"url":"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/04\/06-1.jpg","type":"image\/jpeg"}],"author":"admin_ppcseo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin_ppcseo","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ppcseo.com\/en\/news\/v-metrike-stala-dostupna-skvoznaja-analityka","url":"https:\/\/ppcseo.com\/en\/news\/v-metrike-stala-dostupna-skvoznaja-analityka","name":"End-to-end analytics available in Metrica","isPartOf":{"@id":"https:\/\/ppcseo.com\/#website"},"datePublished":"2021-05-28T09:16:53+00:00","dateModified":"2021-08-03T07:57:14+00:00","author":{"@id":"https:\/\/ppcseo.com\/#\/schema\/person\/7b57b38d83726014a4732bc5c8d932d9"},"description":"It is now easy to compare the ROI of advertising channels. More useful information on the PPCSEO website. Come in!","breadcrumb":{"@id":"https:\/\/ppcseo.com\/en\/news\/v-metrike-stala-dostupna-skvoznaja-analityka#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ppcseo.com\/en\/news\/v-metrike-stala-dostupna-skvoznaja-analityka"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ppcseo.com\/en\/news\/v-metrike-stala-dostupna-skvoznaja-analityka#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/dev.ppcseo.com\/en"},{"@type":"ListItem","position":2,"name":"End-to-end analytics became available in Metrica"}]},{"@type":"WebSite","@id":"https:\/\/ppcseo.com\/#website","url":"https:\/\/ppcseo.com\/","name":"PPCSEO","description":"PPCSEO.com \u2014 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u043e\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 \u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043e SEO-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ppcseo.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ppcseo.com\/#\/schema\/person\/7b57b38d83726014a4732bc5c8d932d9","name":"admin_ppcseo","sameAs":["https:\/\/ppcseo.com"]}]}},"_links":{"self":[{"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/posts\/2942"}],"collection":[{"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/comments?post=2942"}],"version-history":[{"count":1,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/posts\/2942\/revisions"}],"predecessor-version":[{"id":6506,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/posts\/2942\/revisions\/6506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/media\/1422"}],"wp:attachment":[{"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/media?parent=2942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/categories?post=2942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/tags?post=2942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}