{"id":2645,"date":"2021-05-24T09:02:11","date_gmt":"2021-05-24T06:02:11","guid":{"rendered":"https:\/\/ppcseo.com\/?p=2645"},"modified":"2021-08-03T10:56:23","modified_gmt":"2021-08-03T07:56:23","slug":"google-nachnet-pokazyvat-na-desktopah-reklamy-prilogenij","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/google-nachnet-pokazyvat-na-desktopah-reklamy-prilogenij","title":{"rendered":"Google will start showing ads for Android apps on desktops"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source&nbsp;\u2013 <a href=\"https:\/\/blog.google\/products\/ads-commerce\/connect-with-users-across-lifecycle\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">blog.google<\/a><\/p>\n\n\n\n<p>The Google Ads blog presents new items for advertising applications:<\/p>\n\n\n\n<ul><li>showing ads for Android apps on desktops;<\/li><li>creating events without updating the code;<\/li><li>data-driven attribution (DDA) for deep link campaigns and a deep link validator.<\/li><\/ul>\n\n\n\n<p>Starting June, Google will begin serving Google.com desktop and KMS users with ads for Android apps. By clicking on an ad for an app in a browser on a computer, the user will be taken to the Google Play Store for Computers and can install the app on any Android device associated with their Google Play account.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/25.05.reklama-prilozhenij-dlja-android-polzovateljam-desktopnoj-versii-google.com-i-v-kms.gif\" alt=\"Image 1 to news Google will start showing ads for Android apps on desktops\" class=\"wp-image-2622\" title=\"Advertising of applications for Android to users of the desktop version of Google.com and in the KMS\"\/><\/figure><\/div>\n\n\n\n<p>However, advertisers who already have ads running for an Android app will not need to change their campaign settings. Data on traffic from desktops and advertising efficiency will automatically be added to the campaign reports in the &#8220;Computers&#8221; section.<br>Now, to create a custom event, you do not need to interfere with the code and update the application code: creating and changing events in the mobile application is available right in the Google Analytics interface.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"429\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/25.05.sozdanie-i-izmenenij-sobytij-v-mobilnom-prilozhenii-teper-dostupno-prjamo-v-interfejse-google-analytics.png\" alt=\"Image 2 of the news Google will start showing ads for Android apps on desktops\" class=\"wp-image-2631\" title=\"Creating and modifying events in the mobile app is now available directly in the Google Analytics interface\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/25.05.sozdanie-i-izmenenij-sobytij-v-mobilnom-prilozhenii-teper-dostupno-prjamo-v-interfejse-google-analytics.png 762w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/25.05.sozdanie-i-izmenenij-sobytij-v-mobilnom-prilozhenii-teper-dostupno-prjamo-v-interfejse-google-analytics-300x169.png 300w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/figure><\/div>\n\n\n\n<p>Added data-driven attribution (DDA) for campaigns with deep links to help advertisers track which channels and ad interactions are driving conversions. This will make your campaign bids more efficient and your ads more effective.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"435\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/25.05.google-dobavil-data-driven-atribuciju-dda-dlja-kampanij-s-diplinkami.png\" alt=\"Image 3 of the news Google will start showing ads for Android apps on desktops\" class=\"wp-image-2625\" title=\"Google adds data-driven attribution (DDA) for deep link campaigns\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/25.05.google-dobavil-data-driven-atribuciju-dda-dlja-kampanij-s-diplinkami.png 760w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/25.05.google-dobavil-data-driven-atribuciju-dda-dlja-kampanij-s-diplinkami-300x172.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p><br>In addition, Google has updated the Content Link Validator and Impact Calculator. These tools provide an opportunity to assess the return on investment in advertising, allow you to find out what types of deep links work and how to fix those that do not work.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"432\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/25.05.google-obnovil-validator-ssylok-na-kontent-i-kalkuljator-vozdejstvija.png\" alt=\"Image 4 of the news Google will start showing ads for Android apps on desktops\" class=\"wp-image-2628\" title=\"Google updates content link validator and impact calculator\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/25.05.google-obnovil-validator-ssylok-na-kontent-i-kalkuljator-vozdejstvija.png 761w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/25.05.google-obnovil-validator-ssylok-na-kontent-i-kalkuljator-vozdejstvija-300x170.png 300w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"The source&nbsp;\u2013 blog.google The Google Ads blog presents new items for advertising applications: showing ads for Android apps on desktops;creating events without updating the code;data-driven attribution (DDA) for deep link campaigns and a deep link validator. Starting June, Google will begin serving Google.com desktop and KMS users with ads for Android apps. By clicking on [&hellip;]","protected":false},"author":1,"featured_media":1416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Google Ads blog features new items for app advertising<\/title>\n<meta name=\"description\" content=\"Displaying ads for Android apps on desktops, creating events without updating the code and DDA for deep link campaigns and validator. More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/google-nachnet-pokazyvat-na-desktopah-reklamy-prilogenij\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Google Ads blog features new items for app advertising\" \/>\n<meta property=\"og:description\" content=\"Displaying ads for Android apps on desktops, creating events without updating the code and DDA for deep link campaigns and validator. More useful information on the PPCSEO website. 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