{"id":22155,"date":"2022-07-29T16:31:22","date_gmt":"2022-07-29T13:31:22","guid":{"rendered":"https:\/\/ppcseo.com\/?p=22155"},"modified":"2022-07-31T16:37:10","modified_gmt":"2022-07-31T13:37:10","slug":"google-rozshirjuie-testuvannja-dlja-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/google-rozshirjuie-testuvannja-dlja-privacy-sandbox","title":{"rendered":"Google expands testing for Privacy Sandbox"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/blog.google\/products\/chrome\/update-testing-privacy-sandbox-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog.<\/a><a href=\"https:\/\/blog.google\/products\/chrome\/update-testing-privacy-sandbox-web\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">google<\/a><\/p>\n\n\n\n<p>The company announced that <strong>it is expanding its Privacy Sandbox testing program<\/strong>, an initiative to replace cookies with another technology. It includes several technologies to replace targeting:<\/p>\n\n\n\n<ul><li>Topics \u2013 calculates topics of interest to the user and offers ads based on them;<\/li><li>FLEDGE \u2013 tracks user behavior and divides them into groups;<\/li><li>Attribution Reporting \u2013 measures conversion.<\/li><\/ul>\n\n\n\n<p>The Google team expects to begin phasing out third-party cookies in Chrome as developers implement these APIs.<\/p>\n\n\n\n<p>So, in August 2022, Privacy Sandbox testing will be massively extended to users, and from 2023, the number of participants will gradually increase.<\/p>\n\n\n\n<p>By the third quarter of 2023, active use of the API in Chrome is planned, and by the second half of 2024, Google will finally abandon cookies.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 blog.google The company announced that it is expanding its Privacy Sandbox testing program, an initiative to replace cookies with another technology. It includes several technologies to replace targeting: Topics \u2013 calculates topics of interest to the user and offers ads based on them;FLEDGE \u2013 tracks user behavior and divides them into groups;Attribution [&hellip;]","protected":false},"author":1,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google expands testing for Privacy Sandbox - PPCSEO<\/title>\n<meta name=\"description\" content=\"That is why I again postponed the rejection of third-party cookies in Chrome. More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/google-rozshirjuie-testuvannja-dlja-privacy-sandbox\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google expands testing for Privacy Sandbox - PPCSEO\" \/>\n<meta property=\"og:description\" content=\"That is why I again postponed the rejection of third-party cookies in Chrome. More useful information on the PPCSEO website. 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