{"id":21878,"date":"2022-07-22T08:05:37","date_gmt":"2022-07-22T05:05:37","guid":{"rendered":"https:\/\/ppcseo.com\/?p=21878"},"modified":"2022-07-27T00:13:34","modified_gmt":"2022-07-26T21:13:34","slug":"novi-instrumenty-dlia-reklamy-anons-u-blozi-google","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/novi-instrumenty-dlia-reklamy-anons-u-blozi-google","title":{"rendered":"New tools for advertising: announcement on the Google blog"},"content":{"rendered":"\n

The source \u2013 blog.google<\/a><\/p>\n\n\n\n

The Google blog announced new advertising tools. In particular, it is:<\/p>\n\n\n\n

1. Voiceover<\/strong><\/p>\n\n\n\n

According to Google, the voiceover increases the effectiveness of the ad. That’s why the company added a feature that allows you to customize the voiceover: it uses speech-to-text technology.<\/p>\n\n\n\n

7 voices available for English and common voice for Filipino, French, Hindi, Indonesian, Korean, Malaysian, Chinese, Spanish and Swedish.<\/p>\n\n\n\n

2. Video ads for YouTube<\/strong><\/p>\n\n\n\n

Templates in Ads Creative Studio help advertisers quickly create video ads for YouTube.<\/p>\n\n\n\n

The template can be filled with company colors, logo, images and text. Then, in the settings, select a music track from the Google audio library.<\/p>\n\n\n\n

3. Library of objects<\/strong><\/p>\n\n\n\n

Google has added a library where colleagues can upload, download and share assets from current and past campaigns. The object library is currently available for Performance Max, Discovery, App, Local and Display.<\/p>\n\n\n\n

When a team member wants to create or edit a new campaign, he needs to go to the library and click on the relevant objects.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 blog.google The Google blog announced new advertising tools. In particular, it is: 1. Voiceover According to Google, the voiceover increases the effectiveness of the ad. That’s why the company added a feature that allows you to customize the voiceover: it uses speech-to-text technology. 7 voices available for English and common voice for […]","protected":false},"author":1,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"\nNew tools for advertising: announcement on the Google blog - PPCSEO<\/title>\n<meta name=\"description\" content=\"These tools should simplify the process of creating and collaborating on ads. More useful information on the PPCSEO website. 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