{"id":2184,"date":"2021-05-17T17:08:31","date_gmt":"2021-05-17T14:08:31","guid":{"rendered":"https:\/\/ppcseo.com\/?p=2184"},"modified":"2021-08-03T10:47:31","modified_gmt":"2021-08-03T07:47:31","slug":"google-uskoril-sbor-dannyh-dlja-brand-lift","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/google-uskoril-sbor-dannyh-dlja-brand-lift","title":{"rendered":"Google accelerates data collection for Brand Lift"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10285723?hl=ru\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support.google.com<\/a><\/p>\n\n\n\n<p class=\"has-text-align-left\"><br>Google&#8217;s Brand Lift research is accelerated with Accelerated Flights, which is automatically applied to all campaigns created on and after March 24, 2021.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Advertisers can now restart the Brand Lift survey for the same campaigns 14 days after completing the first survey. This is due to the Re-Measurement option. Accelerated Brand Lift and Re-Measurement analysis is now used for all research on Google Ads campaigns.<br>So, now it lasts for several days, depending on the coverage &#8211; instead of four weeks.<\/p>\n\n\n\n<p>The Re-Measurement tool lets you rerun a completed Brand Lift study for the same campaign. This makes it possible to assess its performance for later periods. It can be used if Accelerated Brand Lift is running in your Google Ads account or if you have completed the Accelerated Brand Lift study.<\/p>\n\n\n\n<p>Restarting the Brand Lift research comes in handy:<\/p>\n\n\n\n<ul><li>after changing creatives, targeting;<\/li><li>if it is necessary to periodically conduct research;<\/li><li>to get additional data after the research has already been done.<\/li><\/ul>\n\n\n\n<p>The time it takes for advertisers to spend budget to launch Brand Lift has increased to 10 days. Previously, the term was 7 days. Other budget requirements have not changed.<\/p>\n\n\n\n<p>If an advertiser spends the required amount in less than 10 days, they will receive the research results as soon as they have enough answers, <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10285723?hl=ru\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">according<\/a> to the Google Ads Help Center.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 support.google.com Google&#8217;s Brand Lift research is accelerated with Accelerated Flights, which is automatically applied to all campaigns created on and after March 24, 2021. Advertisers can now restart the Brand Lift survey for the same campaigns 14 days after completing the first survey. This is due to the Re-Measurement option. Accelerated Brand [&hellip;]","protected":false},"author":1,"featured_media":1416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Lift Exploration Accelerated With Accelerated Flights<\/title>\n<meta name=\"description\" content=\"The technology is automatically applied to all campaigns created on March 24, 2021 and later. More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/google-uskoril-sbor-dannyh-dlja-brand-lift\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Lift Exploration Accelerated With Accelerated Flights\" \/>\n<meta property=\"og:description\" content=\"The technology is automatically applied to all campaigns created on March 24, 2021 and later. More useful information on the PPCSEO website. 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