{"id":20477,"date":"2022-05-25T21:21:23","date_gmt":"2022-05-25T18:21:23","guid":{"rendered":"https:\/\/ppcseo.com\/?p=20477"},"modified":"2022-05-26T01:26:12","modified_gmt":"2022-05-25T22:26:12","slug":"google-ads-dodast-u-performance-max-metu-z-prodazhu-oflajn-statistiky-ta-a-b-testu","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/google-ads-dodast-u-performance-max-metu-z-prodazhu-oflajn-statistiky-ta-a-b-testu","title":{"rendered":"Google Ads adds offline sales goal, statistics and A\/B tests to Performance Max"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/12158560\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support.google.com<\/a><\/p>\n\n\n\n<p>There will be three changes to Performance Max campaigns:<\/p>\n\n\n\n<ul><li>A\/B tests will work;<\/li><li>a new goal for offline sales will appear;<\/li><li>the new statistics, recommendations, and optimization score will be displayed.<\/li><\/ul>\n\n\n\n<p><strong>A\/B tests for Performance Max<\/strong> will start working at the end of 2022. They will help entrepreneurs better evaluate the effectiveness of campaigns for business. During this year, Performance Max will provide improved statistics with data on attribution, audience, auctions and their impact on campaign performance.<\/p>\n\n\n\n<p>A <strong>new \u201coffline sell\u201d objective<\/strong> for Performance Max campaigns will be coming in the coming months. It can be used to optimize sales in the store, in addition to the already existing goal &#8220;Visits to offline points of sale.&#8221;<\/p>\n\n\n\n<p>In addition, Internet marketers plan to add <strong>tools for optimizing campaigns for seasonal promotions<\/strong> at offline points of sale in the summer of 2022. This allows advertisers to take advantage of the optimization score and receive recommendations to improve the performance of their campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 support.google.com There will be three changes to Performance Max campaigns: A\/B tests will work;a new goal for offline sales will appear;the new statistics, recommendations, and optimization score will be displayed. A\/B tests for Performance Max will start working at the end of 2022. They will help entrepreneurs better evaluate the effectiveness of [&hellip;]","protected":false},"author":1,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads adds offline sales goal, statistics and A\/B tests to Performance Max - PPCSEO<\/title>\n<meta name=\"description\" content=\"This company announced at Google Marketing Live 2022. More useful information on the PPCSEO website. 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