{"id":19697,"date":"2022-04-26T17:55:20","date_gmt":"2022-04-26T14:55:20","guid":{"rendered":"https:\/\/ppcseo.com\/?p=19697"},"modified":"2022-04-28T08:09:47","modified_gmt":"2022-04-28T05:09:47","slug":"google-ads-dodast-v-performance-max-metu-new-customer-acquisition","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/google-ads-dodast-v-performance-max-metu-new-customer-acquisition","title":{"rendered":"Google Ads will add a New Customer Acquisition target to Performance Max"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/blog.google\/products\/ads-commerce\/new-features-performance-max\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">blog.google<\/a>&nbsp;<\/p>\n\n\n\n<p>The Google team announced several updates for Performance Max in the Google Ads help.&nbsp;<\/p>\n\n\n\n<p>Campaigns will get <strong>a new objective \u2013 New Customer Acquisition.<\/strong> The statistics page will include campaign diagnostics and information on object effectiveness for various segments.&nbsp;<\/p>\n\n\n\n<p>The new target will make it possible to increase bids for potential customers over existing ones or focus only on attracting new customers, while maintaining cost efficiency.<\/p>\n\n\n\n<p>The system will be able to automatically identify users as existing or potential customers. However, the Google Ads team recommends to help the algorithm \u2013 download the base with email addresses and set up a conversion tag.<\/p>\n\n\n\n<p>On the statistics page, there will be information about the effectiveness of different ads for different segments of the audience.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"591\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2022\/04\/yzobrazhenye-k-novosty-tsel-26.04..png\" alt=\"Information about the effectiveness of different ads for different segments of the audience\" class=\"wp-image-19684\" title=\"Information about the effectiveness of different ads for different segments of the audience\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2022\/04\/yzobrazhenye-k-novosty-tsel-26.04..png 895w, https:\/\/ppcseo.com\/wp-content\/uploads\/2022\/04\/yzobrazhenye-k-novosty-tsel-26.04.-300x198.png 300w, https:\/\/ppcseo.com\/wp-content\/uploads\/2022\/04\/yzobrazhenye-k-novosty-tsel-26.04.-768x507.png 768w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/figure><\/div>\n\n\n\n<p>Also there will work diagnostics of created campaigns Performance Max. The advertiser will be offered to fix bugs that are interfering with the display of ads \u2013 for example, if some objects have not passed moderation.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2022\/04\/yzobrazhenye-1-k-novosty-tsel-26.04.-1024x676.png\" alt=\"Diagnostics of created campaigns Performance Max\" class=\"wp-image-19687\" title=\"Diagnostics of created campaigns Performance Max\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2022\/04\/yzobrazhenye-1-k-novosty-tsel-26.04.-1024x676.png 1024w, https:\/\/ppcseo.com\/wp-content\/uploads\/2022\/04\/yzobrazhenye-1-k-novosty-tsel-26.04.-300x198.png 300w, https:\/\/ppcseo.com\/wp-content\/uploads\/2022\/04\/yzobrazhenye-1-k-novosty-tsel-26.04.-768x507.png 768w, https:\/\/ppcseo.com\/wp-content\/uploads\/2022\/04\/yzobrazhenye-1-k-novosty-tsel-26.04..png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>The described features will be available to advertisers Google Ads in the coming weeks.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 blog.google&nbsp; The Google team announced several updates for Performance Max in the Google Ads help.&nbsp; Campaigns will get a new objective \u2013 New Customer Acquisition. The statistics page will include campaign diagnostics and information on object effectiveness for various segments.&nbsp; The new target will make it possible to increase bids for potential [&hellip;]","protected":false},"author":1,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads will add a New Customer Acquisition target to Performance Max - PPCSEO<\/title>\n<meta name=\"description\" content=\"There will also be changes on the statistics page \u2013 campaign diagnostics and information about object effectiveness. More useful information on the PPCSEO website. 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