{"id":18163,"date":"2022-03-10T18:37:03","date_gmt":"2022-03-10T15:37:03","guid":{"rendered":"https:\/\/ppcseo.com\/?p=18163"},"modified":"2022-03-11T08:41:56","modified_gmt":"2022-03-11T05:41:56","slug":"google-testuie-svitlo-siri-url-v-ogoloshennjah","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/google-testuie-svitlo-siri-url-v-ogoloshennjah","title":{"rendered":"Google tests light gray urls in ads"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/twitter.com\/brodieseo\/status\/1500712891648917504?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">twitter.com<\/a>&nbsp;<\/p>\n\n\n\n<p>The Google Ads team is constantly testing the appearance of ads. Now it&#8217;s coming up with a lighter font for some parts of URLs in the ads.&nbsp;<\/p>\n\n\n\n<p>The domain name remains black, while subdomain and page addresses become light gray.<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Google is doing more testing for how urls appear in ads, with sections appearing as lighter. This example shows everything aside from the domain name as lighter, along with another variation where only the scheme is lighter. This test isn&#8217;t currently active for organic listings. <a href=\"https:\/\/t.co\/lv7TuLOqvR\">pic.twitter.com\/lv7TuLOqvR<\/a><\/p>\u2014 Brodie Clark (@brodieseo) <a href=\"https:\/\/twitter.com\/brodieseo\/status\/1500712891648917504?ref_src=twsrc%5Etfw\">March 7, 2022<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n","protected":false},"excerpt":{"rendered":"The source \u2013 twitter.com&nbsp; The Google Ads team is constantly testing the appearance of ads. Now it&#8217;s coming up with a lighter font for some parts of URLs in the ads.&nbsp; The domain name remains black, while subdomain and page addresses become light gray. Google is doing more testing for how urls appear in ads, [&hellip;]","protected":false},"author":1,"featured_media":3950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google tests light gray urls in ads - PPCSEO<\/title>\n<meta name=\"description\" content=\"The feasibility of this experiment is not yet clear. More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/google-testuie-svitlo-siri-url-v-ogoloshennjah\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google tests light gray urls in ads - PPCSEO\" \/>\n<meta property=\"og:description\" content=\"The feasibility of this experiment is not yet clear. More useful information on the PPCSEO website. 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