{"id":17524,"date":"2022-02-21T16:55:28","date_gmt":"2022-02-21T13:55:28","guid":{"rendered":"https:\/\/ppcseo.com\/?p=17524"},"modified":"2022-02-21T18:14:58","modified_gmt":"2022-02-21T15:14:58","slug":"instagram-podelilsja-osnovnymi-faktorami-ranzhirovanija-postov-reels-i-stories","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/instagram-podelilsja-osnovnymi-faktorami-ranzhirovanija-postov-reels-i-stories","title":{"rendered":"Instagram shared the main ranking factors for posts, Reels and Stories"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/twitter.com\/instagram\/status\/1493710477527977985\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">twitter.com<\/a>\u00a0<\/p>\n\n\n\n<p>Instagram shared a summary of the factors that affect the ranking of posts, stories and Reels in each user&#8217;s feed.&nbsp;<\/p>\n\n\n\n<p>The goal is to help users take them into account when creating content.<\/p>\n\n\n\n<p>For example, ranking factors that are important <strong>for posts in the feed and stories<\/strong> are:<\/p>\n\n\n\n<ul><li>publication information: how many users marked it as their favorite, when the post was published, duration (if it&#8217;s a video), what place is listed, etc.)<\/li><li>information about the author of the post;<\/li><li>user activity \u2013 the service takes into account what posts he has marked as liked;<\/li><li>the user&#8217;s interaction history with someone \u2013 this shows how interested the user may be in another person&#8217;s content.<\/li><\/ul>\n\n\n\n<p>As for <strong>the ranking factors for Reels<\/strong>, they have their own algorithm. The priorities here are:<\/p>\n\n\n\n<ul><li>user activity: which Reels the user recently marked as liked, which videos the user reacted to and commented on;<\/li><li>history of interaction with the author of Reels;<\/li><li>information about the video \u2013 popularity, soundtrack, pixel-based and whole-frame understanding of the video;<\/li><li>information about the author of the video \u2013 Instagram tries to give everyone a chance to find their audience.<\/li><\/ul>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">\u2728 Feed and Stories \u2728<br> <br>Here are the signals we look at to shape your Feed and Stories. Four crucial pieces of information allow us to optimize what you see on a daily basis. <a href=\"https:\/\/t.co\/XlCBNiNdGS\">pic.twitter.com\/XlCBNiNdGS<\/a><\/p>&mdash; Instagram (@instagram) <a href=\"https:\/\/twitter.com\/instagram\/status\/1493710598760062976?ref_src=twsrc%5Etfw\">February 15, 2022<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n","protected":false},"excerpt":{"rendered":"The source \u2013 twitter.com\u00a0 Instagram shared a summary of the factors that affect the ranking of posts, stories and Reels in each user&#8217;s feed.&nbsp; The goal is to help users take them into account when creating content. For example, ranking factors that are important for posts in the feed and stories are: publication information: how [&hellip;]","protected":false},"author":1,"featured_media":3950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram shared the main ranking factors for posts, Reels and Stories - PPCSEO<\/title>\n<meta name=\"description\" content=\"The social network explained what to focus on to improve the effectiveness of content and increase reach. More useful information on the PPCSEO website. 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