{"id":17253,"date":"2022-02-17T10:35:40","date_gmt":"2022-02-17T07:35:40","guid":{"rendered":"https:\/\/ppcseo.com\/?p=17253"},"modified":"2022-02-17T12:26:44","modified_gmt":"2022-02-17T09:26:44","slug":"v-kampanii-performance-max-dobavjat-podderzhku-minus-slov-na-yrovne-akkaynta","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/v-kampanii-performance-max-dobavjat-podderzhku-minus-slov-na-yrovne-akkaynta","title":{"rendered":"Performance Max campaigns will add minus-word support at the account level"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/twitter.com\/GinnyMarvin\/status\/1493624874958528512\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">twitter.com<\/a>&nbsp;<\/p>\n\n\n\n<p>The Google Ads team is going to<strong> add account-level minus-word support<\/strong> for Performance Max campaigns. According to Jeannie Marvin, this is needed &#8220;for brand safety.&#8221; No keywords will be added for such campaigns.&nbsp;<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">There are no current plans for a keyword tab in PMax. There are, however, plans to support negative keywords for brand safety at the account level. cc: <a href=\"https:\/\/twitter.com\/C_J_Ridley?ref_src=twsrc%5Etfw\">@C_J_Ridley<\/a><\/p>\u2014 Ginny Marvin (@GinnyMarvin) <a href=\"https:\/\/twitter.com\/GinnyMarvin\/status\/1493624874958528512?ref_src=twsrc%5Etfw\">February 15, 2022<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n","protected":false},"excerpt":{"rendered":"The source \u2013 twitter.com&nbsp; The Google Ads team is going to add account-level minus-word support for Performance Max campaigns. According to Jeannie Marvin, this is needed &#8220;for brand safety.&#8221; No keywords will be added for such campaigns.&nbsp; There are no current plans for a keyword tab in PMax. There are, however, plans to support negative [&hellip;]","protected":false},"author":1,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Performance Max campaigns will add minus-word support at the account level - PPCSEO<\/title>\n<meta name=\"description\" content=\"Not keywords for these campaigns, though. More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/v-kampanii-performance-max-dobavjat-podderzhku-minus-slov-na-yrovne-akkaynta\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Performance Max campaigns will add minus-word support at the account level - PPCSEO\" \/>\n<meta property=\"og:description\" content=\"Not keywords for these campaigns, though. More useful information on the PPCSEO website. 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