{"id":16656,"date":"2022-02-09T10:13:03","date_gmt":"2022-02-09T07:13:03","guid":{"rendered":"https:\/\/ppcseo.com\/?p=16656"},"modified":"2022-02-09T11:35:01","modified_gmt":"2022-02-09T08:35:01","slug":"google-objavil-o-zapuske-obnovlennoj-platfotmu-search-ads-360","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/google-objavil-o-zapuske-obnovlennoj-platfotmu-search-ads-360","title":{"rendered":"Google announced the launch of its updated Search Ads 360 platform"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/introducing-new-search-ads-360\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">blog.google<\/a><\/p>\n\n\n\n<p>The Search Ads 360 platform, which Google has launched, will allow advertisers to <em>automatically place search<\/em> ads across multiple engines \u2013 Google Ads, Microsoft Advertising, etc. The version will have support for Performance Max and Discovery campaigns, Microsoft Advertising and Yahoo! Japan.<\/p>\n\n\n\n<p><strong>What&#8217;s new<\/strong><\/p>\n\n\n\n<ol><li>The interface of the platform is simpler and more user-friendly. It has become reminiscent of the Google Ads and Microsoft Advertising offices.<\/li><li>Added support for more search engine functions and ad campaign types.<\/li><li>There are new opportunities for centralizing and scaling daily tasks across different systems and accounts. The automatic campaign building functions (tool management and ad builder) have been merged into one called Templates.<\/li><li>Performance Center, an enhanced version of the budgeting feature, will be available soon. It&#8217;s scheduled to launch later this year.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"360\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2022\/02\/prevju-k-novosti-obnovl-09.02.22.jpg\" alt=\"Google announced the launch of its updated Search Ads 360 platform \" class=\"wp-image-16647\" title=\"Google announced the launch of its updated Search Ads 360 platform \" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2022\/02\/prevju-k-novosti-obnovl-09.02.22.jpg 580w, https:\/\/ppcseo.com\/wp-content\/uploads\/2022\/02\/prevju-k-novosti-obnovl-09.02.22-300x186.jpg 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure><\/div>\n\n\n\n<p>Also, the <strong>Search Ads 360 platform:<\/strong><\/p>\n\n\n\n<ul><li>processes more data than before, without exceeding user wait times;<\/li><li>can provide operational support for managing most of the new Google Ads features, like Performance Max and Discovery campaigns.<\/li><\/ul>\n\n\n\n<p>The platform allows you to focus most of your work in one place and switch less between advertising platforms.<\/p>\n\n\n\n<p>Google will also continue to add additional features and improve channel support. Search Ads 360 users will have access to an updated version of the platform in the next few months.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 blog.google The Search Ads 360 platform, which Google has launched, will allow advertisers to automatically place search ads across multiple engines \u2013 Google Ads, Microsoft Advertising, etc. The version will have support for Performance Max and Discovery campaigns, Microsoft Advertising and Yahoo! Japan. What&#8217;s new The interface of the platform is simpler [&hellip;]","protected":false},"author":1,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google announced the launch of its updated Search Ads 360 platform - PPCSEO<\/title>\n<meta name=\"description\" content=\"Advertisers have access to more features from other search engines than before. More useful information on the PPCSEO website. 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