{"id":15911,"date":"2022-01-28T10:07:01","date_gmt":"2022-01-28T07:07:01","guid":{"rendered":"https:\/\/ppcseo.com\/?p=15911"},"modified":"2022-01-28T12:50:55","modified_gmt":"2022-01-28T09:50:55","slug":"bloki-s-pohozhimi-zaprosami-v-google-pojavljajutsa-chasche-vudelennuh-opisanij-v-10-raz","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/bloki-s-pohozhimi-zaprosami-v-google-pojavljajutsa-chasche-vudelennuh-opisanij-v-10-raz","title":{"rendered":"Blocks with similar queries in Google appear 10 times more frequently than the selected descriptions"},"content":{"rendered":"\n

The source \u2013 kevin-indig.com<\/a> <\/p>\n\n\n\n

The number of Featured Snippets in Google search results continues to decline<\/strong>. <\/p>\n\n\n\n

This was found by Kevin Indig, SEO director at Shopify, who analyzed a sample of more than 10,000 keywords and the percentage of search features displayed for those keywords on desktops and mobile devices. <\/p>\n\n\n\n

On Jan. 24, 2022, he published the results. In his analysis, he used data from June 2018 to June 2021 provided by the SERP Rank Ranger monitoring tool.<\/p>\n\n\n\n

The results showed that:<\/p>\n\n\n\n

  1. The number of highlighted descriptions <\/strong>in the output is decreasing<\/strong> and the number of blocks with similar queries<\/strong> (People also ask) is increasing<\/strong>. This shift began in March 2020 and is seen on both desktops and mobile devices.<\/li>
  2. Blocks with similar queries appear in SERPs 10 times more often than highlighted descriptions: 65% vs. 6% as of June 2021.<\/li><\/ol>\n\n\n\n

    You can read more about the results of the study at the source link.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 kevin-indig.com  The number of Featured Snippets in Google search results continues to decline.  This was found by Kevin Indig, SEO director at Shopify, who analyzed a sample of more than 10,000 keywords and the percentage of search features displayed for those keywords on desktops and mobile devices.  On Jan. 24, 2022, he […]","protected":false},"author":1,"featured_media":3950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"acf":[],"yoast_head":"\nBlocks with similar queries in Google appear 10 times more frequently than the selected descriptions - PPCSEO<\/title>\n<meta name=\"description\" content=\"Shopify SEO Director Kevin Indig published the results of a study over the past 3 years. More useful information on the PPCSEO website. 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