{"id":1578,"date":"2021-05-01T12:04:59","date_gmt":"2021-05-01T09:04:59","guid":{"rendered":"https:\/\/ppcseo.com\/?p=1578"},"modified":"2021-08-03T10:30:34","modified_gmt":"2021-08-03T07:30:34","slug":"google-stal-pokazyvat-obem-potencialnoj-auditorii","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/google-stal-pokazyvat-obem-potencialnoj-auditorii","title":{"rendered":"Google began to show the size of the potential audience when loading address lists"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10635537\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support.google.com<\/a><\/p>\n\n\n\n<p>Google started showing match rate when uploading email addresses to your account \u2013 the percentage of the audience from the list to which you can run ads right now.<br>Previously, you had to wait to get this data. Additionally, the Google Ads Help <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10635537\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">says<\/a> that the system will show match ratios for listings uploaded from January 1, 2020.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"383\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/04\/01.05.21-1.png\" alt=\"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u043a \u043d\u043e\u0432\u043e\u0441\u0442\u0438 Google \u0441\u0442\u0430\u043b \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u043e\u0431\u044a\u0435\u043c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438\" class=\"wp-image-1553\" title=\"Google \u0441\u0442\u0430\u043b \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u043e\u0431\u044a\u0435\u043c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/04\/01.05.21-1.png 895w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/04\/01.05.21-1-300x128.png 300w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/04\/01.05.21-1-768x329.png 768w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/figure>\n\n\n\n<p>To improve your match rate, Google recommends adding as much customer information as possible. According to the company&#8217;s internal data, advertisers who downloaded two types of customer information increased the average list size by 28%, while those who downloaded three types increased by 35%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"337\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/04\/01.05.21-3.png\" alt=\"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u043a \u043d\u043e\u0432\u043e\u0441\u0442\u0438 Google \u0441\u0442\u0430\u043b \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u043e\u0431\u044a\u0435\u043c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438\" class=\"wp-image-1556\" title=\"Google \u0441\u0442\u0430\u043b \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u043e\u0431\u044a\u0435\u043c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/04\/01.05.21-3.png 895w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/04\/01.05.21-3-300x113.png 300w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/04\/01.05.21-3-768x289.png 768w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/figure>\n\n\n\n<p>You can also improve your match rate by fixing formatting issues and working with third-party e-list download services. But match rate is not a measure of the effectiveness of lists.<br>Reaching more audiences will help you keep your customer lists updated on a regular basis. So Google started showing an advice to update the listings on the recommendation page.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"987\" height=\"421\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/04\/01.05.21-2.png\" alt=\"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u043a \u043d\u043e\u0432\u043e\u0441\u0442\u0438 Google \u0441\u0442\u0430\u043b \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u043e\u0431\u044a\u0435\u043c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438\" class=\"wp-image-1550\" title=\"Google \u0441\u0442\u0430\u043b \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u043e\u0431\u044a\u0435\u043c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/04\/01.05.21-2.png 987w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/04\/01.05.21-2-300x128.png 300w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/04\/01.05.21-2-768x328.png 768w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/figure><\/div>\n\n\n\n<p>Outdated data limits the amount of information for audience searches. According to Google internal data, after updating the listings, traffic and conversions increase by an average of 17%.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 support.google.com Google started showing match rate when uploading email addresses to your account \u2013 the percentage of the audience from the list to which you can run ads right now.Previously, you had to wait to get this data. Additionally, the Google Ads Help says that the system will show match ratios for [&hellip;]","protected":false},"author":1,"featured_media":1416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to increase the match rate and why.<\/title>\n<meta name=\"description\" content=\"Match Ratio is the percentage of the audience from the list to which you can run ads. More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/google-stal-pokazyvat-obem-potencialnoj-auditorii\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to increase the match rate and why.\" \/>\n<meta property=\"og:description\" content=\"Match Ratio is the percentage of the audience from the list to which you can run ads. More useful information on the PPCSEO website. 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