{"id":15712,"date":"2022-01-26T10:20:38","date_gmt":"2022-01-26T07:20:38","guid":{"rendered":"https:\/\/ppcseo.com\/?p=15712"},"modified":"2022-01-26T12:49:28","modified_gmt":"2022-01-26T09:49:28","slug":"google-zamenjaet-floc-na-topics","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/google-zamenjaet-floc-na-topics","title":{"rendered":"Google is replacing FLoC with Topics"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/techcrunch.com\/2022\/01\/25\/google-kills-off-floc-replaces-it-with-topics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">techcrunch.com<\/a><\/p>\n\n\n\n<p>FLoC (Federated Learning of Cohorts), Google&#8217;s controversial project to replace interest-based advertising cookies by grouping users by similar interests, is a thing of the past. Instead, Google announced Topics today.<\/p>\n\n\n\n<p>Their idea is that your browser will learn about your interests as you surf the Web, and store data <strong>for the last three weeks<\/strong> of your browsing history.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2022\/01\/keyword_cookie_topics.png\" alt=\"Cookies&amp;Interests\" title=\"Cookie&amp;Interests\"\/><\/figure><\/div>\n\n\n\n<p>For now, Google limits the number of topics to 300 and plans to increase that number over time. But it is noted that these topics will not include personal information such as gender or race.<\/p>\n\n\n\n<p>To find out your interests, Google categorizes the sites you visit by one of these 300 topics. For sites that have not previously been classified, a theme will be suggested based on the domain name.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2022\/01\/google_topics.gif\" alt=\"Introducing Topics\" title=\"Introducing Topics\"\/><\/figure><\/div>\n\n\n\n<p>Google notes that this also gives users much more control and transparency than what is currently the standard. Users will be able to view and remove topics from their lists, as well as completely disable the Topics API.<\/p>\n\n\n\n<p>To kick-start the process, Google also published a <a href=\"https:\/\/github.com\/jkarlin\/topics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">technical clarification<\/a> today that goes into more detail about the proposal.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 techcrunch.com FLoC (Federated Learning of Cohorts), Google&#8217;s controversial project to replace interest-based advertising cookies by grouping users by similar interests, is a thing of the past. Instead, Google announced Topics today. Their idea is that your browser will learn about your interests as you surf the Web, and store data for the [&hellip;]","protected":false},"author":1,"featured_media":3950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google is replacing FLoC with Topics - PPCSEO<\/title>\n<meta name=\"description\" content=\"The plan is to start testing the Topics API later this quarter. More useful information on the PPCSEO website. 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