{"id":14884,"date":"2022-01-10T16:12:09","date_gmt":"2022-01-10T13:12:09","guid":{"rendered":"https:\/\/ppcseo.com\/?p=14884"},"modified":"2022-01-12T01:24:27","modified_gmt":"2022-01-11T22:24:27","slug":"zarabotala-atribucija-na-osnove-dannyh-v-google-analytics","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/zarabotala-atribucija-na-osnove-dannyh-v-google-analytics","title":{"rendered":"Data-based attribution in Google Analytics 4 is up and running"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013<strong> <\/strong><a href=\"https:\/\/support.google.com\/analytics\/answer\/9164320?hl=en#010722&amp;zippy=%2Creleases\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support.google.com<\/a><\/p>\n\n\n\n<p><strong>Data-driven attribution<\/strong> is now available in Google Analytics 4.&nbsp;<\/p>\n\n\n\n<p>It can be selected in the attribution reports &#8220;Conversion Paths&#8221; and &#8220;Model Comparison&#8221;.<\/p>\n\n\n\n<p>In addition, the model can be selected based on rules in the selector at the resource level under &#8220;Administrator&#8221; \u2192 &#8220;Attribution Settings&#8221;.<\/p>\n\n\n\n<p>This attribution model will be applied to the &#8220;Conversions&#8221;, &#8220;Total Revenue&#8221;, &#8220;Advertising Revenue&#8221;, &#8220;Shopping Revenue&#8221; metrics in any report where you can <strong>use event-level traffic parameters<\/strong>:<\/p>\n\n\n\n<ol><li>Conversions Report. In GA4 you need to go through &#8220;Reports&#8221; \u2192 &#8220;Interactions&#8221; \u2192 &#8220;Conversions&#8221; and select the conversion.<\/li><li>Research. You will need to create a study, select the parameter related to the event and the relevant indicators.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"The source \u2013 support.google.com Data-driven attribution is now available in Google Analytics 4.&nbsp; It can be selected in the attribution reports &#8220;Conversion Paths&#8221; and &#8220;Model Comparison&#8221;. In addition, the model can be selected based on rules in the selector at the resource level under &#8220;Administrator&#8221; \u2192 &#8220;Attribution Settings&#8221;. This attribution model will be applied to [&hellip;]","protected":false},"author":1,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data-based attribution in Google Analytics 4 is up and running - PPCSEO<\/title>\n<meta name=\"description\" content=\"Previously, this attribution model was only available in Google Ads. More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/zarabotala-atribucija-na-osnove-dannyh-v-google-analytics\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data-based attribution in Google Analytics 4 is up and running - PPCSEO\" \/>\n<meta property=\"og:description\" content=\"Previously, this attribution model was only available in Google Ads. More useful information on the PPCSEO website. Come in!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ppcseo.com\/en\/news\/zarabotala-atribucija-na-osnove-dannyh-v-google-analytics\" \/>\n<meta property=\"og:site_name\" content=\"PPCSEO\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-10T13:12:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-11T22:24:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/06\/08-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin_ppcseo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_ppcseo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ppcseo.com\/en\/news\/zarabotala-atribucija-na-osnove-dannyh-v-google-analytics\",\"url\":\"https:\/\/ppcseo.com\/en\/news\/zarabotala-atribucija-na-osnove-dannyh-v-google-analytics\",\"name\":\"Data-based attribution in Google Analytics 4 is up and running - PPCSEO\",\"isPartOf\":{\"@id\":\"https:\/\/ppcseo.com\/#website\"},\"datePublished\":\"2022-01-10T13:12:09+00:00\",\"dateModified\":\"2022-01-11T22:24:27+00:00\",\"author\":{\"@id\":\"https:\/\/ppcseo.com\/#\/schema\/person\/7b57b38d83726014a4732bc5c8d932d9\"},\"description\":\"Previously, this attribution model was only available in Google Ads. 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