{"id":14703,"date":"2022-01-05T09:57:49","date_gmt":"2022-01-05T06:57:49","guid":{"rendered":"https:\/\/ppcseo.com\/?p=14703"},"modified":"2022-01-05T11:14:12","modified_gmt":"2022-01-05T08:14:12","slug":"obnovleny-opcii-detalnogo-targetinga-v-meta-s-19-janvarja-2022-goda","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/obnovleny-opcii-detalnogo-targetinga-v-meta-s-19-janvarja-2022-goda","title":{"rendered":"Updated detailed targeting options in Meta starting Jan. 19, 2022"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013<strong> <\/strong><a href=\"https:\/\/developers.facebook.com\/blog\/post\/2021\/12\/08\/updating-metas-detailed-targeting-options\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">developers.facebook.com<\/a><\/p>\n\n\n\n<p>Starting Jan. 19, 2022, the Meta staff will remove some detailed targeting options because they relate to topics that people may perceive as sensitive. These changes have been <a href=\"https:\/\/ppcseo.com\/news\/meta-zapreshhaet-detalnyj-targeting-po-interesam\" target=\"_blank\" rel=\"noreferrer noopener\">previously announced<\/a>.\u00a0<\/p>\n\n\n\n<p>Examples include:<\/p>\n\n\n\n<ul><li>health-related causes (e.g., &#8220;lung cancer awareness,&#8221; &#8220;World Diabetes Day,&#8221; &#8220;chemotherapy&#8221;);<\/li><li>Sexual orientation (e.g., &#8220;same-sex marriage&#8221; and &#8220;LGBT culture&#8221;);<\/li><li>religious practices and groups (e.g., &#8220;Catholic Church&#8221; and &#8220;Jewish holidays&#8221;)<\/li><li>political beliefs, social issues, causes, organizations, and figures.<\/li><\/ul>\n\n\n\n<p>In addition, as in previous updates, targeting options that are not widely used will also be removed because they may duplicate others or be too detailed.<\/p>\n\n\n\n<p>Campaigns will continue to run for eight weeks after that, until <strong>March 17, 2022,<\/strong> which should give advertisers time to test alternatives.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 developers.facebook.com Starting Jan. 19, 2022, the Meta staff will remove some detailed targeting options because they relate to topics that people may perceive as sensitive. These changes have been previously announced.\u00a0 Examples include: health-related causes (e.g., &#8220;lung cancer awareness,&#8221; &#8220;World Diabetes Day,&#8221; &#8220;chemotherapy&#8221;);Sexual orientation (e.g., &#8220;same-sex marriage&#8221; and &#8220;LGBT culture&#8221;);religious practices and [&hellip;]","protected":false},"author":1,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Updated detailed targeting options in Meta starting Jan. 19, 2022 - PPCSEO<\/title>\n<meta name=\"description\" content=\"Affected targeting options that relate to health, race, ethnicity or political affiliation, religion or sexual orientation. More useful information on the PPCSEO website. 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