{"id":1371,"date":"2021-04-22T10:57:02","date_gmt":"2021-04-22T07:57:02","guid":{"rendered":"https:\/\/ppcseo.com\/?p=1371"},"modified":"2021-08-02T18:34:00","modified_gmt":"2021-08-02T15:34:00","slug":"tochnoe-sootvetstvie-google-ads-nemnogo-oslableno","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/tochnoe-sootvetstvie-google-ads-nemnogo-oslableno","title":{"rendered":"Google Ads exact match is a bit weakened"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013&nbsp;<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7478529?hl=en#zippy=%2Cexact-match\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support.google.com<\/a><\/p>\n\n\n\n<p>Google Ads has expanded the reach of Exact Match ads. Now ads with this setting are shown for more requests.<\/p>\n\n\n\n<p>The updated Google Ads Help now describes the exact keyword match type as follows:<\/p>\n\n\n\n<p>Ads can appear for search terms that have the same meaning or intent as the keyword. Of the three keyword matching options, Exact Match gives you the most control over who will see your ad.<\/p>\n\n\n\n<p>An exact match is indicated by parentheses, for example [red shoe]. Below is an example of how exact match would work:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/04\/29.04.21-keyword-match-types-1.svg\" alt=\"\u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0441\u0442\u0430\u0442\u044c\u0438 \u0422\u043e\u0447\u043d\u043e\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 Google Ads \u043d\u0435\u043c\u043d\u043e\u0433\u043e \u043e\u0441\u043b\u0430\u0431\u043b\u0435\u043d\u043e\" class=\"wp-image-1360\" width=\"775\" height=\"292\" title=\"\u041f\u0440\u0438\u043c\u0435\u0440 \u0442\u043e\u0447\u043d\u043e\u0433\u043e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f\"\/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"The source \u2013&nbsp;support.google.com Google Ads has expanded the reach of Exact Match ads. Now ads with this setting are shown for more requests. The updated Google Ads Help now describes the exact keyword match type as follows: Ads can appear for search terms that have the same meaning or intent as the keyword. Of the [&hellip;]","protected":false},"author":1,"featured_media":1416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads has expanded the reach of Exact Match ads<\/title>\n<meta name=\"description\" content=\"Ads with this setting are now shown for more requests than before. More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/tochnoe-sootvetstvie-google-ads-nemnogo-oslableno\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads has expanded the reach of Exact Match ads\" \/>\n<meta property=\"og:description\" content=\"Ads with this setting are now shown for more requests than before. More useful information on the PPCSEO website. 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