{"id":12435,"date":"2021-11-17T09:34:17","date_gmt":"2021-11-17T06:34:17","guid":{"rendered":"https:\/\/ppcseo.com\/?p=12435"},"modified":"2021-11-17T13:52:14","modified_gmt":"2021-11-17T10:52:14","slug":"v-ranzhirovanii-google-uchityvaetsja-vydelenie-fragmentov-teksta-gurnum","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/v-ranzhirovanii-google-uchityvaetsja-vydelenie-fragmentov-teksta-gurnum","title":{"rendered":"Google&#8217;s ranking takes into account bold text snippets"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/www.youtube.com\/watch?v=G16FY_1eDAU\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">youtube.com<\/a><\/p>\n\n\n\n<p>John Mueller confirmed during a recent <a href=\"https:\/\/youtu.be\/G16FY_1eDAU)\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">video meeting for webmasters<\/a> that bolded text does affect rankings. Google is trying to recognize meaning, including headlines on the page and what is emphasized in the text.<\/p>\n\n\n\n<p>Of course, we&#8217;re talking about highlighting important points in a paragraph. Text highlighted in its entirety will not be taken into account by Google.<\/p>\n\n\n\n<p>Later, the expert wrote on <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1459249626800918535\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Twitter <\/a>that highlighting information on the page helps:&nbsp;<\/p>\n\n\n\n<ul><li>title tags,&nbsp;<\/li><li>headings,<\/li><li>&lt;strong&gt; and &lt;b&gt; tags,&nbsp;<\/li><li>tabular data,&nbsp;<\/li><li>lists, etc.<\/li><\/ul>\n\n\n\n<p>Mueller noted that little has changed since the <a href=\"https:\/\/youtu.be\/awto_wCeOJ4\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">video<\/a> created by Matt Cutts in 2013.&nbsp;<\/p>\n\n\n\n<p class=\"rtecenter\" style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/G16FY_1eDAU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 youtube.com John Mueller confirmed during a recent video meeting for webmasters that bolded text does affect rankings. Google is trying to recognize meaning, including headlines on the page and what is emphasized in the text. Of course, we&#8217;re talking about highlighting important points in a paragraph. Text highlighted in its entirety will [&hellip;]","protected":false},"author":1,"featured_media":3950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google&#039;s ranking takes into account bold text snippets - PPCSEO<\/title>\n<meta name=\"description\" content=\"John Mueller double-checked this information before broadcasting the video meeting. More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/v-ranzhirovanii-google-uchityvaetsja-vydelenie-fragmentov-teksta-gurnum\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s ranking takes into account bold text snippets - PPCSEO\" \/>\n<meta property=\"og:description\" content=\"John Mueller double-checked this information before broadcasting the video meeting. More useful information on the PPCSEO website. Come in!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ppcseo.com\/en\/news\/v-ranzhirovanii-google-uchityvaetsja-vydelenie-fragmentov-teksta-gurnum\" \/>\n<meta property=\"og:site_name\" content=\"PPCSEO\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-17T06:34:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-17T10:52:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/06\/01_8949.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin_ppcseo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_ppcseo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ppcseo.com\/en\/news\/v-ranzhirovanii-google-uchityvaetsja-vydelenie-fragmentov-teksta-gurnum\",\"url\":\"https:\/\/ppcseo.com\/en\/news\/v-ranzhirovanii-google-uchityvaetsja-vydelenie-fragmentov-teksta-gurnum\",\"name\":\"Google's ranking takes into account bold text snippets - PPCSEO\",\"isPartOf\":{\"@id\":\"https:\/\/ppcseo.com\/#website\"},\"datePublished\":\"2021-11-17T06:34:17+00:00\",\"dateModified\":\"2021-11-17T10:52:14+00:00\",\"author\":{\"@id\":\"https:\/\/ppcseo.com\/#\/schema\/person\/7b57b38d83726014a4732bc5c8d932d9\"},\"description\":\"John Mueller double-checked this information before broadcasting the video meeting. More useful information on the PPCSEO website. Come in!\",\"breadcrumb\":{\"@id\":\"https:\/\/ppcseo.com\/en\/news\/v-ranzhirovanii-google-uchityvaetsja-vydelenie-fragmentov-teksta-gurnum#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ppcseo.com\/en\/news\/v-ranzhirovanii-google-uchityvaetsja-vydelenie-fragmentov-teksta-gurnum\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ppcseo.com\/en\/news\/v-ranzhirovanii-google-uchityvaetsja-vydelenie-fragmentov-teksta-gurnum#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\/\/dev.ppcseo.com\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google&#8217;s ranking takes into account bold text snippets\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ppcseo.com\/#website\",\"url\":\"https:\/\/ppcseo.com\/\",\"name\":\"PPCSEO\",\"description\":\"PPCSEO.com \u2014 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u043e\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 \u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043e SEO-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ppcseo.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ppcseo.com\/#\/schema\/person\/7b57b38d83726014a4732bc5c8d932d9\",\"name\":\"admin_ppcseo\",\"sameAs\":[\"https:\/\/ppcseo.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google's ranking takes into account bold text snippets - PPCSEO","description":"John Mueller double-checked this information before broadcasting the video meeting. More useful information on the PPCSEO website. Come in!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ppcseo.com\/en\/news\/v-ranzhirovanii-google-uchityvaetsja-vydelenie-fragmentov-teksta-gurnum","og_locale":"en_US","og_type":"article","og_title":"Google's ranking takes into account bold text snippets - PPCSEO","og_description":"John Mueller double-checked this information before broadcasting the video meeting. More useful information on the PPCSEO website. Come in!","og_url":"https:\/\/ppcseo.com\/en\/news\/v-ranzhirovanii-google-uchityvaetsja-vydelenie-fragmentov-teksta-gurnum","og_site_name":"PPCSEO","article_published_time":"2021-11-17T06:34:17+00:00","article_modified_time":"2021-11-17T10:52:14+00:00","og_image":[{"width":1920,"height":450,"url":"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/06\/01_8949.jpg","type":"image\/jpeg"}],"author":"admin_ppcseo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin_ppcseo","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ppcseo.com\/en\/news\/v-ranzhirovanii-google-uchityvaetsja-vydelenie-fragmentov-teksta-gurnum","url":"https:\/\/ppcseo.com\/en\/news\/v-ranzhirovanii-google-uchityvaetsja-vydelenie-fragmentov-teksta-gurnum","name":"Google's ranking takes into account bold text snippets - PPCSEO","isPartOf":{"@id":"https:\/\/ppcseo.com\/#website"},"datePublished":"2021-11-17T06:34:17+00:00","dateModified":"2021-11-17T10:52:14+00:00","author":{"@id":"https:\/\/ppcseo.com\/#\/schema\/person\/7b57b38d83726014a4732bc5c8d932d9"},"description":"John Mueller double-checked this information before broadcasting the video meeting. More useful information on the PPCSEO website. Come in!","breadcrumb":{"@id":"https:\/\/ppcseo.com\/en\/news\/v-ranzhirovanii-google-uchityvaetsja-vydelenie-fragmentov-teksta-gurnum#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ppcseo.com\/en\/news\/v-ranzhirovanii-google-uchityvaetsja-vydelenie-fragmentov-teksta-gurnum"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ppcseo.com\/en\/news\/v-ranzhirovanii-google-uchityvaetsja-vydelenie-fragmentov-teksta-gurnum#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/dev.ppcseo.com\/en"},{"@type":"ListItem","position":2,"name":"Google&#8217;s ranking takes into account bold text snippets"}]},{"@type":"WebSite","@id":"https:\/\/ppcseo.com\/#website","url":"https:\/\/ppcseo.com\/","name":"PPCSEO","description":"PPCSEO.com \u2014 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u043e\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 \u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043e SEO-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ppcseo.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ppcseo.com\/#\/schema\/person\/7b57b38d83726014a4732bc5c8d932d9","name":"admin_ppcseo","sameAs":["https:\/\/ppcseo.com"]}]}},"_links":{"self":[{"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/posts\/12435"}],"collection":[{"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/comments?post=12435"}],"version-history":[{"count":1,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/posts\/12435\/revisions"}],"predecessor-version":[{"id":12439,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/posts\/12435\/revisions\/12439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/media\/3950"}],"wp:attachment":[{"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/media?parent=12435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/categories?post=12435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/tags?post=12435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}