{"id":12197,"date":"2021-11-15T10:28:10","date_gmt":"2021-11-15T07:28:10","guid":{"rendered":"https:\/\/ppcseo.com\/?p=12197"},"modified":"2021-11-15T14:01:16","modified_gmt":"2021-11-15T11:01:16","slug":"google-ads-sdelala-dostupnee-tovarnyj-fid-merchant-center-dlja-videokampanij-youtube","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/google-ads-sdelala-dostupnee-tovarnyj-fid-merchant-center-dlja-videokampanij-youtube","title":{"rendered":"Google Ads has made Merchant Center merchandise feeds available for YouTube video campaigns"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/11371384\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support.google.com<\/a>&nbsp;<\/p>\n\n\n\n<p>Merchant Center product feeds will become available for more video campaigns on YouTube.&nbsp;<\/p>\n\n\n\n<p>Advertisers will be able to show product cards below video ads in campaigns with &#8220;Brand and Product Interest&#8221; and &#8220;Brand Recognition and Reach&#8221; goals, not just &#8220;Sales.&#8221;<\/p>\n\n\n\n<p>The bar below the video ad automatically expands to show other products as the user views it. If he clicks on a product, he&#8217;ll be taken to the product landing page where he can make a transaction.&nbsp;<\/p>\n\n\n\n<p><strong>To use a feed in video campaigns<\/strong>, you need to:&nbsp;<\/p>\n\n\n\n<ul><li>Include a minimum of four products and add their images with a 1:1 aspect ratio;&nbsp;<\/li><li>Include product ads in your Merchant Center account;&nbsp;<\/li><li>Link your account to Google Ads.<\/li><\/ul>\n\n\n\n<p>Once a feed has been added to a campaign and the settings have been saved, it will not be possible to replace the product feed.<\/p>\n\n\n\n<p>According to the company, product cards under video ads motivate users to make purchases and increase clicks and conversions. Data shows that advertisers who add product feeds to video campaigns get an average of 60% more conversions at a lower cost.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 support.google.com&nbsp; Merchant Center product feeds will become available for more video campaigns on YouTube.&nbsp; Advertisers will be able to show product cards below video ads in campaigns with &#8220;Brand and Product Interest&#8221; and &#8220;Brand Recognition and Reach&#8221; goals, not just &#8220;Sales.&#8221; The bar below the video ad automatically expands to show other [&hellip;]","protected":false},"author":1,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads has made Merchant Center merchandise feeds available for YouTube video campaigns - PPCSEO<\/title>\n<meta name=\"description\" content=\"Previously, merchandise feeds could only be added to campaigns with &quot;Sales&quot; purpose. More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/google-ads-sdelala-dostupnee-tovarnyj-fid-merchant-center-dlja-videokampanij-youtube\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads has made Merchant Center merchandise feeds available for YouTube video campaigns - PPCSEO\" \/>\n<meta property=\"og:description\" content=\"Previously, merchandise feeds could only be added to campaigns with &quot;Sales&quot; purpose. More useful information on the PPCSEO website. 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