{"id":11139,"date":"2021-10-28T12:53:56","date_gmt":"2021-10-28T09:53:56","guid":{"rendered":"https:\/\/ppcseo.com\/?p=11139"},"modified":"2021-10-28T19:30:36","modified_gmt":"2021-10-28T16:30:36","slug":"kampanii-video-ohvat-v-google-ads-proshli-beta-testirovanie-2","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/kampanii-video-ohvat-v-google-ads-proshli-beta-testirovanie","title":{"rendered":"Google Ads &#8220;Video \u2013 Reach&#8221; campaigns have passed beta testing"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/11320086\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support.google.com<\/a><\/p>\n\n\n\n<p>Video \u2013 Reach campaigns, which have been tested to increase reach,<strong> have been approved to launch globally<\/strong>. To create them, the Brand Recognition and Reach goal must be selected.<\/p>\n\n\n\n<p>Advertisers can specify <strong>two ways<\/strong> to achieve the goal for Video \u2013 Reach campaigns:<\/p>\n\n\n\n<ul><li>&#8220;Effective Reach,&#8221; which will show In-Stream splash and skip ads;<\/li><li>a campaign with In-Stream ads with no skip option, if the goal of the ads is to share the full ad message with users.<\/li><\/ul>\n\n\n\n<p><strong>The algorithm for creating <\/strong>a Video to Scope <strong>campaign <\/strong>looks like this:<\/p>\n\n\n\n<ol><li>Go to Google Ads in the &#8220;Video Campaigns&#8221; section.<\/li><li>Click on the &#8220;New Campaign&#8221; button.<\/li><li>Select the &#8220;Brand awareness and reach&#8221; target.<\/li><li>Specify the campaign type \u2013 &#8220;Video&#8221;, and the campaign subtype \u2013 &#8220;Video \u2013 Reach&#8221;.<\/li><li>Check the required way of reaching the goal.<\/li><li>Add a campaign name and set the budget, bidding strategy, ad groups, etc.&nbsp;<\/li><\/ol>\n\n\n\n<p>Campaigns automatically select the best combination of ads. Due to their combination the system helps advertisers to increase their reach.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 support.google.com Video \u2013 Reach campaigns, which have been tested to increase reach, have been approved to launch globally. To create them, the Brand Recognition and Reach goal must be selected. Advertisers can specify two ways to achieve the goal for Video \u2013 Reach campaigns: &#8220;Effective Reach,&#8221; which will show In-Stream splash and [&hellip;]","protected":false},"author":1,"featured_media":3948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads &quot;Video \u2013 Reach&quot; campaigns have passed beta testing - PPCSEO<\/title>\n<meta name=\"description\" content=\"Ads from these campaigns appear on YouTube and Google&#039;s partner video resources. More useful information on the PPCSEO website. 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