{"id":10982,"date":"2021-10-26T11:08:28","date_gmt":"2021-10-26T08:08:28","guid":{"rendered":"https:\/\/ppcseo.com\/?p=10982"},"modified":"2021-10-26T11:29:18","modified_gmt":"2021-10-26T08:29:18","slug":"google-ads-otmenila-neobhodimost-vruchnuju-nastraivat-diplinki-v-kampanijah","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/google-ads-otmenila-neobhodimost-vruchnuju-nastraivat-diplinki-v-kampanijah","title":{"rendered":"Google Ads eliminated the need to manually set up diplinks in campaigns"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/11287078\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support.google.com<\/a><\/p>\n\n\n\n<p>In campaigns that focus on audience interaction with mobile apps, advertisers can now <strong>automatically direct<\/strong> users from ads to the app homepage.&nbsp;<\/p>\n\n\n\n<p>This option is only available for campaigns promoting Android apps. You can take advantage of it when creating an ad group by selecting &#8220;Set to app homepage&#8221; in the &#8220;Enter a deep link&#8221; field.<\/p>\n\n\n\n<p>This change is designed <strong>to make it easier <\/strong>for advertisers <strong>to set up <\/strong>campaigns. Now they won&#8217;t need the help of developers to create and implement diplinks.<\/p>\n\n\n\n<p><strong>Ads for such campaigns can be shown <\/strong>in:&nbsp;<\/p>\n\n\n\n<ul><li>Google Search;&nbsp;<\/li><li>Google Play;&nbsp;<\/li><li>on YouTube;&nbsp;<\/li><li>in applications that are part of the Contextual Media Network.<\/li><\/ul>\n\n\n\n<p>Engagement-oriented campaigns help advertisers remind users who have installed the app and encourage them to take action. They increase user retention rates and app revenue over the long term by increasing the number of active users, increasing sales and reducing user churn.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 support.google.com In campaigns that focus on audience interaction with mobile apps, advertisers can now automatically direct users from ads to the app homepage.&nbsp; This option is only available for campaigns promoting Android apps. You can take advantage of it when creating an ad group by selecting &#8220;Set to app homepage&#8221; in the [&hellip;]","protected":false},"author":1,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads eliminated the need to manually set up diplinks in campaigns - PPCSEO<\/title>\n<meta name=\"description\" content=\"Users are now directed to the app even if the advertiser hasn&#039;t added a diplink . More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/google-ads-otmenila-neobhodimost-vruchnuju-nastraivat-diplinki-v-kampanijah\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads eliminated the need to manually set up diplinks in campaigns - PPCSEO\" \/>\n<meta property=\"og:description\" content=\"Users are now directed to the app even if the advertiser hasn&#039;t added a diplink . More useful information on the PPCSEO website. 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