{"id":10837,"date":"2021-10-22T16:10:47","date_gmt":"2021-10-22T13:10:47","guid":{"rendered":"https:\/\/ppcseo.com\/?p=10837"},"modified":"2021-10-22T16:29:10","modified_gmt":"2021-10-22T13:29:10","slug":"izmenenija-v-poiskovoj-vydache-iz-za-algoritma-formirovanija-zagolovkov-google","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/izmenenija-v-poiskovoj-vydache-iz-za-algoritma-formirovanija-zagolovkov-google","title":{"rendered":"Changes in search results due to Google&#8217;s header algorithm"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/serpstat.com\/ru\/blog\/google-izmenyaet-snippeti-v-vidache\/?utm_source=serpstat_blog&amp;utm_medium=ru-social&amp;utm_campaign=title-seonews\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">serpstat.com<\/a><\/p>\n\n\n\n<p>Serpstat team conducted a study that confirmed the information stated by Google:<\/p>\n\n\n\n<ul><li>the majority of snippet titles have changed \u2013 about 60;<\/li><li>Title information matches the title in only 36% of snippets, although according to the statement of Google algorithm after the update should take into account the Title meta tag in 87% of snippets;<\/li><li>most often \u2013 in 59% of cases \u2013 titles are formed from the text content of the page.<\/li><\/ul>\n\n\n\n<p>Thus, after the update, <strong>Title meta tags began to appear in the snippets of search results significantly less frequently<\/strong>. In this regard, it is necessary to:<\/p>\n\n\n\n<ol><li>Investigate the SERPs and make changes to the text content, if necessary.<\/li><li>Analyze the possible reasons for their ignoring by the search engine: lack of information, inconsistency with the contents of the page, an excessive number of keywords.<\/li><li>Keep track of the quality and structure of all content \u2013 it allows search bots to understand page content more easily and display the most relevant data to users.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"The source \u2013 serpstat.com Serpstat team conducted a study that confirmed the information stated by Google: the majority of snippet titles have changed \u2013 about 60;Title information matches the title in only 36% of snippets, although according to the statement of Google algorithm after the update should take into account the Title meta tag in [&hellip;]","protected":false},"author":1,"featured_media":3950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,53,51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Changes in search results due to Google&#039;s header algorithm - PPCSEO<\/title>\n<meta name=\"description\" content=\"Information from Google confirmed in practice, so more attention should be paid to Title meta tags. More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/izmenenija-v-poiskovoj-vydache-iz-za-algoritma-formirovanija-zagolovkov-google\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changes in search results due to Google&#039;s header algorithm - PPCSEO\" \/>\n<meta property=\"og:description\" content=\"Information from Google confirmed in practice, so more attention should be paid to Title meta tags. More useful information on the PPCSEO website. Come in!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ppcseo.com\/en\/news\/izmenenija-v-poiskovoj-vydache-iz-za-algoritma-formirovanija-zagolovkov-google\" \/>\n<meta property=\"og:site_name\" content=\"PPCSEO\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-22T13:10:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-22T13:29:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/06\/01_8949.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin_ppcseo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_ppcseo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ppcseo.com\/en\/news\/izmenenija-v-poiskovoj-vydache-iz-za-algoritma-formirovanija-zagolovkov-google\",\"url\":\"https:\/\/ppcseo.com\/en\/news\/izmenenija-v-poiskovoj-vydache-iz-za-algoritma-formirovanija-zagolovkov-google\",\"name\":\"Changes in search results due to Google's header algorithm - PPCSEO\",\"isPartOf\":{\"@id\":\"https:\/\/ppcseo.com\/#website\"},\"datePublished\":\"2021-10-22T13:10:47+00:00\",\"dateModified\":\"2021-10-22T13:29:10+00:00\",\"author\":{\"@id\":\"https:\/\/ppcseo.com\/#\/schema\/person\/7b57b38d83726014a4732bc5c8d932d9\"},\"description\":\"Information from Google confirmed in practice, so more attention should be paid to Title meta tags. 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