{"id":10121,"date":"2021-10-07T15:04:40","date_gmt":"2021-10-07T12:04:40","guid":{"rendered":"https:\/\/ppcseo.com\/?p=10121"},"modified":"2021-10-07T19:19:00","modified_gmt":"2021-10-07T16:19:00","slug":"pojavilsja-instrument-dlja-nezavisimoj-ocenki-reklamnogo-inventarja","status":"publish","type":"post","link":"https:\/\/ppcseo.com\/en\/news\/pojavilsja-instrument-dlja-nezavisimoj-ocenki-reklamnogo-inventarja","title":{"rendered":"Moat Analytics, a tool for independent assessment of advertising inventory, appeared"},"content":{"rendered":"\n<p class=\"has-text-align-right\">The source \u2013 <a href=\"https:\/\/yandex.ru\/adv\/news\/v-mediynykh-kampaniyakh-poyavilas-verifikatsiya-trafika-ot-moat\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">yandex.ru<\/a>&nbsp;<\/p>\n\n\n\n<p>A new tool for media campaigns analyzes <strong>more than 100 advertising metrics<\/strong> in campaigns. Among them are traffic quality, fraud, ad visibility and user interaction.&nbsp;<\/p>\n\n\n\n<p>In order to connect traffic verification from Moat, advertisers need to contact their personal manager in Direct. For the correct transfer of statistics, you need to connect Moat before the start of the campaign.<\/p>\n\n\n\n<p>Independent auditors Mediascope and Weborama are now available to Direct advertisers in addition to Moat.<\/p>\n","protected":false},"excerpt":{"rendered":"The source \u2013 yandex.ru&nbsp; A new tool for media campaigns analyzes more than 100 advertising metrics in campaigns. Among them are traffic quality, fraud, ad visibility and user interaction.&nbsp; In order to connect traffic verification from Moat, advertisers need to contact their personal manager in Direct. For the correct transfer of statistics, you need to [&hellip;]","protected":false},"author":1,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Moat Analytics, a tool for independent assessment of advertising inventory, appeared - PPCSEO<\/title>\n<meta name=\"description\" content=\"Only Moat clients can activate integration with the service. More useful information on the PPCSEO website. Come in!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/news\/pojavilsja-instrument-dlja-nezavisimoj-ocenki-reklamnogo-inventarja\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moat Analytics, a tool for independent assessment of advertising inventory, appeared - PPCSEO\" \/>\n<meta property=\"og:description\" content=\"Only Moat clients can activate integration with the service. More useful information on the PPCSEO website. 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