{"id":2853,"date":"2021-05-24T11:29:05","date_gmt":"2021-05-24T08:29:05","guid":{"rendered":"https:\/\/ppcseo.com\/?post_type=event&#038;p=2853"},"modified":"2021-05-27T12:34:51","modified_gmt":"2021-05-27T09:34:51","slug":"vebinar-kak-segmentirovat-bazu-esli-y-vas-nedostatochno-dannux","status":"publish","type":"event","link":"https:\/\/ppcseo.com\/en\/event\/vebinar-kak-segmentirovat-bazu-esli-y-vas-nedostatochno-dannux","title":{"rendered":"Webinar &#8220;How to segment a database if you don&#8217;t have enough customer data?&#8221;"},"content":{"rendered":"\n<p>On May 26 at 15:00, Esputnik and ITForce email marketing specialist Anastasia Cherepanova will hold a joint webinar.<br><\/p>\n\n\n\n<p>His main theses:<br><\/p>\n\n\n\n<ol><li>Database segmentation. What is it and why do you need to segment?<\/li><li>What criteria can be used to segment and what does it give? (gender, age, names, interests, age and number of purchases, amount of purchases, geo, etc.)<\/li><li>Where to get the data?<\/li><\/ol>\n\n\n\n<ul><li>we analyze the data of activity in the service;<\/li><li>subscription or registration form (additional fields,<br>interactive form);<\/li><li>letter-questionnaire;<\/li><li>integration with the shopping cart for segmentation by orders;<\/li><li>using scripts in eSputnik for segmentation.<\/li><\/ul>\n\n\n\n<p>You can book a seat at <a href=\"http:\/\/try.esputnik.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">try.esputnik.com<\/a>.<br><\/p>\n\n\n\n<p><strong>Event updated<\/strong>: webinar video uploaded.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u041a\u0430\u043a \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0431\u0430\u0437\u0443, \u0435\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0435? \u0410\u043d\u0430\u0441\u0442\u0430\u0441\u0438\u044f \u0427\u0435\u0440\u0435\u043f\u0430\u043d\u043e\u0432\u0430,\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aeT7xKjTlrw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"featured_media":2846,"comment_status":"open","ping_status":"closed","template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - 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