{"id":11751,"date":"2021-11-08T13:16:06","date_gmt":"2021-11-08T10:16:06","guid":{"rendered":"https:\/\/ppcseo.com\/?post_type=case&p=11751"},"modified":"2024-04-16T11:43:23","modified_gmt":"2024-04-16T08:43:23","slug":"cases-google-shopping-kejs-po-kontekstnoj-reklame-internet-magazin-avtozapchastej","status":"publish","type":"case","link":"https:\/\/ppcseo.com\/en\/cases\/google-shopping-kejs-po-kontekstnoj-reklame-internet-magazin-avtozapchastej","title":{"rendered":"Google Shopping: Contextual advertising case \u2013 online auto parts store"},"content":{"rendered":"\n

The project was worked on: <\/strong><\/h3>\n\n\n\n

Vasily Voloshin, Author of Immodest Marketer channel <\/strong><\/h4>\n\n\n\n

Service<\/strong>: Google Ads setup
Region<\/strong>: Ukraine
Project<\/strong>: Internet-store of auto parts
The customer’s task<\/strong>: to increase sales<\/p>\n\n\n\n

Workflow<\/strong><\/h2>\n\n\n\n

The project was recommended by another contextual advertising specialist. It came to work from scratch. <\/p>\n\n\n\n

What was done: <\/p>\n\n\n\n

    \n
  1. Developed ToR for programmers, on some pages added conversion analytics codes, transaction tracking, and the like. <\/li>\n\n\n\n
  2. The site was finalized in accordance with the Merchant center rules. <\/li>\n\n\n\n
  3. Product names and descriptions<\/a> have been optimized<\/a>, as well as errors<\/a> and recommendations for the Google Merchant Center have been eliminated.<\/li>\n<\/ol>\n\n\n\n

    Advertising is done only through Google Shopping, i.e. other traffic channels do not take part in the project’s overall result. <\/p>\n\n\n\n

    Thus, two advertising campaigns were run on this project. First, a simple shopping campaign, and when it “broke” the account, a smart shopping campaign was included. In the section of each company, you can see the result by selecting the desired ones and clicking “Show on the chart”.<\/p>\n\n\n\n

    In the beginning, only the simple trading company worked: it gave a return on investment of 1700%. Then the smart trading company started to work, and the smart trading company sagged a bit in profitability. <\/p>\n\n\n\n

    Next, we see that the smart and simple trading companies work great. One is 3000% profitable, the other is 2000% profitable, in June and July there was a slump in revenue, also the profitability dropped. <\/p>\n\n\n\n

    But in September and October, indicators have returned to a good level, show normal profitability and income. <\/p>\n\n\n\n

    Results for the last month of the project<\/strong><\/h2>\n\n\n\n

    Data for October:
    Expenditure: 7,759.82 UAH.
    Price per click: 0.94 UAH.
    Orders: 53.
    Income: 104,080.18 UAH.<\/p>\n\n\n

    \n
    \"Screenshot<\/figure><\/div>\n\n\n

    + 80 calls<\/p>\n\n\n

    \n
    \"Screenshot<\/figure><\/div>\n\n\n

    November started with a good profitability, more than 5 000%<\/strong>. <\/p>\n\n\n\n

    The total traffic of this project: click on All traffic \u2013 Sources \u2013 Channel and you can see that the other channels of traffic are almost not involved in attracting visitors. <\/p>\n\n\n\n

    Results by channel:<\/strong><\/p>\n\n\n\n

      \n
    • the main share of traffic is Google CPC; <\/li>\n\n\n\n
    • next comes Direct; <\/li>\n\n\n\n
    • then Google Organic; <\/li>\n\n\n\n
    • and after that, tagged traffic from Google Merchant Center. This is the same free Google traffic, but it doesn’t come from Google Organic, it comes from Google shopping. <\/li>\n<\/ul>\n\n\n\n

      If those products are added to Merchant Center and it’s moderated, you can get free traffic from Google Merchant Center. <\/p>\n\n\n\n

      So we can see that there were 741 users from Merchant Center free traffic and there were 8 purchases of 14 thousand UAH<\/strong>. Those users came for free and made a purchase. Such results can be achieved by using Google Shopping.<\/p>\n","protected":false},"excerpt":{"rendered":"The project was worked on: Vasily Voloshin, Author of Immodest Marketer channel  Service: Google Ads setupRegion: UkraineProject: Internet-store of auto partsThe customer’s task: to increase sales Workflow The project was recommended by another contextual advertising specialist. It came to work from scratch.  What was done:  Advertising is done only through Google Shopping, i.e. other traffic channels […]","protected":false},"featured_media":1413,"comment_status":"open","ping_status":"closed","template":"","tags":[117],"case_category":[48],"acf":[],"yoast_head":"\nGoogle Shopping: Contextual advertising case \u2013 online auto parts store - PPCSEO<\/title>\n<meta name=\"description\" content=\"The results of Google Shopping contextual advertising for the online store of auto parts. How to get users from free Merchant Center traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppcseo.com\/en\/cases\/google-shopping-kejs-po-kontekstnoj-reklame-internet-magazin-avtozapchastej\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Shopping: Contextual advertising case \u2013 online auto parts store - PPCSEO\" \/>\n<meta property=\"og:description\" content=\"The results of Google Shopping contextual advertising for the online store of auto parts. How to get users from free Merchant Center traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ppcseo.com\/en\/cases\/google-shopping-kejs-po-kontekstnoj-reklame-internet-magazin-avtozapchastej\" \/>\n<meta property=\"og:site_name\" content=\"PPCSEO\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-16T08:43:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/04\/03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ppcseo.com\/en\/cases\/google-shopping-kejs-po-kontekstnoj-reklame-internet-magazin-avtozapchastej\",\"url\":\"https:\/\/ppcseo.com\/en\/cases\/google-shopping-kejs-po-kontekstnoj-reklame-internet-magazin-avtozapchastej\",\"name\":\"Google Shopping: Contextual advertising case \u2013 online auto parts store - PPCSEO\",\"isPartOf\":{\"@id\":\"https:\/\/ppcseo.com\/#website\"},\"datePublished\":\"2021-11-08T10:16:06+00:00\",\"dateModified\":\"2024-04-16T08:43:23+00:00\",\"description\":\"The results of Google Shopping contextual advertising for the online store of auto parts. How to get users from free Merchant Center traffic.\",\"breadcrumb\":{\"@id\":\"https:\/\/ppcseo.com\/en\/cases\/google-shopping-kejs-po-kontekstnoj-reklame-internet-magazin-avtozapchastej#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ppcseo.com\/en\/cases\/google-shopping-kejs-po-kontekstnoj-reklame-internet-magazin-avtozapchastej\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ppcseo.com\/en\/cases\/google-shopping-kejs-po-kontekstnoj-reklame-internet-magazin-avtozapchastej#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\/\/dev.ppcseo.com\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041a\u0435\u0439\u0441\u044b\",\"item\":\"https:\/\/ppcseo.com\/en\/case\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Shopping: Contextual advertising case \u2013 online auto parts store\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ppcseo.com\/#website\",\"url\":\"https:\/\/ppcseo.com\/\",\"name\":\"PPCSEO\",\"description\":\"PPCSEO.com \u2014 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u043e\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 \u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043e SEO-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ppcseo.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Shopping: Contextual advertising case \u2013 online auto parts store - PPCSEO","description":"The results of Google Shopping contextual advertising for the online store of auto parts. How to get users from free Merchant Center traffic.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ppcseo.com\/en\/cases\/google-shopping-kejs-po-kontekstnoj-reklame-internet-magazin-avtozapchastej","og_locale":"en_US","og_type":"article","og_title":"Google Shopping: Contextual advertising case \u2013 online auto parts store - PPCSEO","og_description":"The results of Google Shopping contextual advertising for the online store of auto parts. How to get users from free Merchant Center traffic.","og_url":"https:\/\/ppcseo.com\/en\/cases\/google-shopping-kejs-po-kontekstnoj-reklame-internet-magazin-avtozapchastej","og_site_name":"PPCSEO","article_modified_time":"2024-04-16T08:43:23+00:00","og_image":[{"width":1920,"height":450,"url":"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/04\/03.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ppcseo.com\/en\/cases\/google-shopping-kejs-po-kontekstnoj-reklame-internet-magazin-avtozapchastej","url":"https:\/\/ppcseo.com\/en\/cases\/google-shopping-kejs-po-kontekstnoj-reklame-internet-magazin-avtozapchastej","name":"Google Shopping: Contextual advertising case \u2013 online auto parts store - PPCSEO","isPartOf":{"@id":"https:\/\/ppcseo.com\/#website"},"datePublished":"2021-11-08T10:16:06+00:00","dateModified":"2024-04-16T08:43:23+00:00","description":"The results of Google Shopping contextual advertising for the online store of auto parts. How to get users from free Merchant Center traffic.","breadcrumb":{"@id":"https:\/\/ppcseo.com\/en\/cases\/google-shopping-kejs-po-kontekstnoj-reklame-internet-magazin-avtozapchastej#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ppcseo.com\/en\/cases\/google-shopping-kejs-po-kontekstnoj-reklame-internet-magazin-avtozapchastej"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ppcseo.com\/en\/cases\/google-shopping-kejs-po-kontekstnoj-reklame-internet-magazin-avtozapchastej#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/dev.ppcseo.com\/en"},{"@type":"ListItem","position":2,"name":"\u041a\u0435\u0439\u0441\u044b","item":"https:\/\/ppcseo.com\/en\/case"},{"@type":"ListItem","position":3,"name":"Google Shopping: Contextual advertising case \u2013 online auto parts store"}]},{"@type":"WebSite","@id":"https:\/\/ppcseo.com\/#website","url":"https:\/\/ppcseo.com\/","name":"PPCSEO","description":"PPCSEO.com \u2014 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u043e\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 \u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043e SEO-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ppcseo.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/case\/11751"}],"collection":[{"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/types\/case"}],"replies":[{"embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/comments?post=11751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/media\/1413"}],"wp:attachment":[{"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/media?parent=11751"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/tags?post=11751"},{"taxonomy":"case_category","embeddable":true,"href":"https:\/\/ppcseo.com\/en\/wp-json\/wp\/v2\/case_category?post=11751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}