Yandex announced new promotions in the Yandex.Direct bonus program



The source – Yandex

From January 1, three new promotions will be available to advertisers in Yandex:

1. Payment for views strategy.

Advertisers will be able to choose this strategy in media campaigns to increase ad visibility and get 10% of campaign turnover in bonuses.

2. Autotargeting on Search.

When enabling this option in the ad group settings, advertisers will be able to get back 5% of the turnover of such groups in Search.

3. Application advertising through Campaign Wizard.

With this new feature, advertisers will be able to receive increased bonuses of 12% of campaign turnover. And if you run mobile app ads in expert mode, you will be able to get 8%.

Other promotions will also continue to work. See the list of current promotions in the bonus section.

What do I have to do to take part in the program?

Run an ad with any of the bonus products offered by Direct. Combine promotions with each other to get more bonuses, and invest your bonuses in new campaigns.

With a positive balance, Direct will automatically credit accumulated bonuses to the account of clients who advertise directly, rather than through an agency. Clients of agencies, as before, will be able to credit the bonuses after you top up your account.

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